tiergain
Shopify AOV benchmarks by industry (2026 data)
Most merchants guess their AOV is "fine." Here is where every major vertical actually lands - and what the top 10% do differently.
$97
Median Shopify AOV across verticals
2.4x
Gap between bottom and top quartile
68%
Of stores sit below their industry median
Knowing your AOV means nothing without context. Here is the context.
The hacks
Fashion and apparel: $86 median, $148 top quartile
The gap is outfit-level thinking. Top stores sell looks, not pieces. Three items per cart is the breakpoint.
Beauty and cosmetics: $65 median, $112 top quartile
Low price points make single-item carts the default. Routine bundles - cleanser, serum, moisturizer - push past $100 consistently.
Electronics and gadgets: $142 median, $219 top quartile
High anchor prices help, but accessory attach rate is what separates median from top quartile. Cable, case, charger - every order.
Home and furniture: $174 median, $310 top quartile
Room-level merchandising lifts home stores into the top bracket. A lamp alone is $89. A lamp with matching shade and bulb set is $156.
Food and beverage: $52 median, $91 top quartile
Subscription stacking and variety packs drive the top quartile. A single jar is $14. A "pantry starter" bundle of 5 is $58 with free shipping.
Use post-purchase offers to close the gap to your benchmark
If you are within 15% of your industry top quartile, a single post-purchase offer can close the gap. Zero cart abandonment risk.
Tiered bundle offers segmented by customer AOV bracket
Below-median AOV customers see "build your first bundle" with starter tiers. Above-median customers see premium bundles with higher thresholds. Match the offer stack to the spending bracket.
Benchmark against your vertical, not all of Shopify
A $65 AOV in beauty is median. A $65 AOV in electronics is a problem. Always compare within your category, then target the 75th percentile - not the top 1%.