tiergain
Art supply bundle hacks that lift Shopify AOV in 2026
A single tube of paint is $8. A "Watercolor Starter Kit" with 12 tubes, brushes, paper pad, and palette is $68. Artists buy for projects. Bundle the medium.
$8
Average single art supply item order
$68
Average art kit bundle order
8.5x
Items per art kit vs single supply purchase
Artists buy by medium and project, not by individual supply. A tube of paint without brushes, paper, and a palette is useless. Bundle the medium and sell the creative session.
The hacks
Medium-specific starter kits: watercolor, acrylic, oil
"Watercolor Starter Kit" (12 pan set, 3 round brushes, cold press pad, palette, masking fluid). "Acrylic Starter Kit" (8 tube set, flat brushes, canvas 3-pack, palette knives). Each medium needs specific supplies. Medium kits are the logical first purchase for new artists.
Skill-level art bundles: beginner, intermediate, professional
Tier 1: Beginner ($38) - student grade paints + basic brushes + pad. Tier 2: Intermediate ($68) - artist grade paints + quality brushes + premium paper + free shipping. Tier 3: Professional ($108) - professional grade + sable brushes + heavy paper + easel clip + free color mixing guide.
Project-based art kits with step-by-step guides
"Paint Your First Landscape Kit" (paints, brushes, canvas, reference photo, step-by-step PDF). "Portrait Drawing Kit" (charcoal set, blending stumps, toned paper, anatomy guide). The project framing sells an outcome. The guide costs $0 and makes the kit usable immediately.
Plein air painting bundles for outdoor artists
"Plein Air Kit" (travel watercolor set, compact brushes, field journal, water brush pens, carrying case). Plein air is a specific use case with specific gear needs. The portable kit captures outdoor painters who need compact, travel-friendly supplies.
Art supply gift sets for aspiring artists
"Creative Gift Set" (sketchbook, colored pencil set, fine liner set, blending tools, gift box, $55). Art supply gifts are popular for birthdays and holidays. The curated set removes the guesswork for non-artist gift buyers.
Name kits by the project outcome, not the supplies inside
"Paint Your First Landscape" converts better than "Acrylic Paint + Brush + Canvas Bundle." Artists are inspired by what they will create. Lead with the vision.