tiergain
Automotive bundle tactics that lift AOV in 2026
Car enthusiasts buy one bottle of polish and leave. Complete detailing kits turn $18 orders into $79 orders.
$44
Median automotive aftermarket AOV
$112
Top quartile with detailing kits
35%
AOV lift from complete care bundles
Automotive products are built around tasks - wash, detail, protect, maintain. Bundle by task, not by product.
The hacks
Complete detailing kit bundles by task
Wash kit: soap + mitt + drying towel. Detail kit: clay bar + polish + sealant. Protection kit: ceramic coat + applicator + maintenance spray. Each task is a bundle.
Mix-and-match from the full product line
Let car enthusiasts pick any 4 products at a bundle price. Tiergain handles mix-and-match with progressive tiers so the more products they add, the better the per-unit price.
Volume tiers on consumable products
Car wash soap, microfiber towels, spray detailer. These run out and need replacing. Volume tiers reward the restocking behavior car owners already do.
Vehicle-specific bundles by make and model
Truck detailing kit vs sedan detailing kit vs SUV kit. Different vehicles need different products. The specificity builds trust and lifts AOV.
Free gift at $79 for automotive orders
Spend $79, get a free premium microfiber towel. Car enthusiasts always need more towels. The gift costs you $4 but feels like a $12 value.
Post-purchase upsell with maintenance add-ons
Bought the ceramic coating? Show the maintenance spray right after checkout. Car care products follow a logical sequence - the next step always feels necessary.
Bundle by task, then by vehicle
First build bundles around detailing tasks (wash, protect, maintain). Then create vehicle-specific versions. A "Truck Ceramic Protection Kit" is more specific and converts better than a generic "Protection Bundle."