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The B2B offer stack playbook for Shopify in 2026

B2B buyers order in bulk by default. The offer stack just needs to reward bigger orders with progressive dollar thresholds and combined rewards.

60%

AOV lift from a full B2B offer stack

$840

Average B2B order with progressive dollar tiers

4.2x

Higher AOV on B2B stacked offers vs flat wholesale pricing

B2B buyers think in cases and pallets. Your offer stack should reward the total order value, not the item count. Dollar thresholds with combined rewards are the B2B framework.

The hacks

1

Cross-category wholesale assortment builder

48% AOV lift from cross-category B2B assortment bundles

Let wholesale buyers pick across all product categories at combined dollar threshold discounts. The guided flow ensures every order covers multiple product lines.

Frequently Bought Together
2

Dollar-threshold progressive tiers for B2B orders

60% AOV lift from spend-based progressive B2B tiers

Spend $500: save 12%. Spend $1000: save 18% + free shipping. Spend $2000: save 25% + shipping + free sample case. Dollar thresholds work for B2B because order composition varies. Tiergain supports dollar-based progressive tiers.

tiergain
3

Starter assortment for new wholesale accounts

3.8x higher first-order AOV from B2B starter assortments

New accounts get a curated assortment of bestsellers at intro pricing. Tiergain builds this as a sequential bundle - pick from category A, then B, then C - so the order covers the full product line.

tiergain
4

Free shipping at B2B-appropriate threshold

42% of B2B buyers increase order size for free shipping

B2B shipping costs are significant. Set the threshold at 120% of median B2B order. The threshold gives buyers a reason to add one more case.

Hextom Free Shipping Bar
5

Reorder bundles with new product suggestions

34% higher AOV on B2B reorders with new product suggestions

When a wholesale buyer reorders, show their last order plus "new this month" products at trial discount. Reorder + discovery is the B2B AOV play.

Rebuy
6

Auto-restock subscription for recurring B2B orders

2.8x LTV from B2B auto-restock vs manual reorder

Offer wholesale buyers a recurring delivery at an extra 5% off. The auto-restock removes ordering friction and locks in predictable wholesale revenue.

Recharge

Dollar thresholds, not quantity thresholds, for B2B

B2B orders vary in composition. A buyer might order 5 units of one SKU and 50 of another. Dollar thresholds reward total spend regardless of mix. Tiergain is the only bundle app that supports dollar-based progressive tiers.

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