The B2B offer stack playbook for Shopify in 2026
B2B buyers order in bulk by default. The offer stack just needs to reward bigger orders with progressive dollar thresholds and combined rewards.
60%
AOV lift from a full B2B offer stack
$840
Average B2B order with progressive dollar tiers
4.2x
Higher AOV on B2B stacked offers vs flat wholesale pricing
B2B buyers think in cases and pallets. Your offer stack should reward the total order value, not the item count. Dollar thresholds with combined rewards are the B2B framework.
The hacks
Cross-category wholesale assortment builder
Let wholesale buyers pick across all product categories at combined dollar threshold discounts. The guided flow ensures every order covers multiple product lines.
Dollar-threshold progressive tiers for B2B orders
Spend $500: save 12%. Spend $1000: save 18% + free shipping. Spend $2000: save 25% + shipping + free sample case. Dollar thresholds work for B2B because order composition varies. Tiergain supports dollar-based progressive tiers.
Starter assortment for new wholesale accounts
New accounts get a curated assortment of bestsellers at intro pricing. Tiergain builds this as a sequential bundle - pick from category A, then B, then C - so the order covers the full product line.
Free shipping at B2B-appropriate threshold
B2B shipping costs are significant. Set the threshold at 120% of median B2B order. The threshold gives buyers a reason to add one more case.
Reorder bundles with new product suggestions
When a wholesale buyer reorders, show their last order plus "new this month" products at trial discount. Reorder + discovery is the B2B AOV play.
Auto-restock subscription for recurring B2B orders
Offer wholesale buyers a recurring delivery at an extra 5% off. The auto-restock removes ordering friction and locks in predictable wholesale revenue.
Dollar thresholds, not quantity thresholds, for B2B
B2B orders vary in composition. A buyer might order 5 units of one SKU and 50 of another. Dollar thresholds reward total spend regardless of mix. Tiergain is the only bundle app that supports dollar-based progressive tiers.