tiergain
B2B supplement bundle pricing tactics in 2026
Gyms, wellness centers, and practitioners buy supplements in bulk. Your wholesale pricing should reward category-wide orders, not just individual products.
60%
AOV lift from tiered B2B supplement bundles
$840
Average B2B supplement bundle order
4.6x
Higher AOV on B2B supplement vs D2C
Gyms stock multiple supplement categories. Dollar-threshold bundles reward the mixed order that B2B buyers naturally place.
The hacks
Dollar-threshold tiers for gym and practitioner orders
Spend $500: save 15%. Spend $1000: save 22%. Spend $2000: save 30%. Gyms order protein, pre-workout, recovery, and bars in one shipment. Dollar thresholds fit mixed ordering.
Gym starter assortment for new B2B accounts
Curated assortment: protein + pre-workout + BCAA + bars at intro pricing. Tiergain builds the gym assortment as a guided bundle across supplement categories.
Goal-specific wholesale bundles for retail display
Weight loss display: fat burner + protein + fiber. Performance display: pre-workout + BCAA + creatine. The display bundle helps gyms merchandise by customer goal, which lifts their sell-through.
Cross-category wholesale assortment builder
Let B2B buyers pick across protein, pre-workout, recovery, vitamins, and bars at combined dollar thresholds. Tiergain handles cross-category B2B bundles with dollar-based progressive tiers.
Free shipping on B2B supplement orders above $600
Supplement tubs are heavy. Free shipping at $600 motivates adding one more case. The threshold should be 120% of your median B2B supplement order.
Auto-restock for gym recurring orders
Gyms burn through protein and pre-workout on a 3-4 week cycle. Offer auto-restock at an extra 5% off. The recurring delivery removes friction and locks in predictable wholesale revenue.
One gym account equals 100+ individual customers
A single gym ordering $840/month in supplements generates the revenue of 100+ individual $8.40 orders. Build a dedicated B2B page with volume pricing. One landing page, five-figure recurring revenue.