tiergain
Card game bundles that lift Shopify AOV in 2026
A single card game is $20. A "Card Game Collection" with base game, 2 expansions, and sleeves is $68. Card gamers expand. Bundle the collection.
$20
Average single card game order
$68
Average card game collection bundle
3.4x
AOV from card bundles vs single game
Card game players buy the base game and then every expansion. A base game without expansions has limited replayability. The collection bundle captures the full game lifecycle.
The hacks
Base game + all expansions complete bundles
"Complete Collection" (base game + all 3 expansions, $68, save $12). "Ultimate Edition" (base + expansions + promo cards + storage box, $82). The complete bundle appeals to players who want everything. No FOMO about missing an expansion.
Party card game multi-packs for different groups
"Party Starter Pack" (3 different party card games, $52). "Ultimate Party Pack" (5 games + score pad + timer, $78, free shipping). Party hosts need variety. One game gets old after 3 plays. Five games cover every gathering for months.
Card game + protection accessories bundles
Card game ($20) + premium sleeves ($8) + deck box ($6) + playmat ($15) = $49 bundle at $42 (save $7). Card game accessories protect the investment and improve the play experience. The accessories add margin.
Genre sampler bundles for new collectors
"Card Game Sampler" (1 strategy + 1 party + 1 cooperative card game, $55). New to card games? The sampler introduces 3 genres. Players discover their favorite genre and then buy more in that category.
Limited edition and collector card game bundles
"Collector Edition Bundle" (base game + limited art expansion + numbered certificate + foil cards, $58). Limited editions create scarcity without fake urgency. Collectors pay 40% more for numbered limited runs.
Always show the base + expansions bundle alongside the base game
Players who see "Base Game $20" next to "Complete Collection $68 (save $12)" choose the collection 45% of the time. The savings comparison drives the upgrade.