tiergain
Cat enrichment bundles that lift Shopify AOV in 2026
A single cat toy is $8. An "Indoor Cat Enrichment Kit" with 6 toys, puzzle feeder, and catnip is $45. Indoor cats need stimulation. Bundle the entertainment.
$8
Average single cat toy order
$45
Average cat enrichment kit bundle
5.6x
AOV from enrichment kits vs single toy
Cat toys at $5-10 each make shipping the entire margin. Without bundling, cat toy orders lose money. Enrichment kits group toys by play style and fix the unit economics.
The hacks
Play style kits: hunter, chaser, scratcher, puzzle solver
"Hunter Kit" (feather wand, mouse toys, crinkle balls, laser pointer). "Puzzle Solver Kit" (treat puzzle, slow feeder, hide-and-seek box, snuffle mat). Play style kits match the cat personality. Cat owners know whether their cat hunts or puzzles.
Indoor cat complete enrichment bundles
Tier 1: Basics ($25) - 3 toys + catnip. Tier 2: Enriched ($42) - add puzzle feeder + wand toy + free shipping. Tier 3: Spoiled ($62) - add cat tunnel, window perch attachment, treat dispenser, free catnip sample set. Each tier adds stimulation layers.
New cat owner starter bundles
"New Cat Kit" (litter scoop, food bowls, collar, ID tag, toy set, treat bag). New cat owners need everything at once. The starter kit captures the full initial setup spend in one order instead of 6 separate trips.
Monthly cat toy subscription with rotating toys
Monthly box: 3-4 new toys + catnip refill + 1 puzzle. Cats get bored with toys quickly. Monthly rotation keeps them engaged. New toys every month means cats play more and owners buy more.
Cat gift bundles for cat-obsessed friends
"Cat Lover Gift Box" (cat toy set, catnip, treat bag, cat-themed mug for the owner, gift box, $48). Cat gifts work for cat people year-round. The owner mug adds a human element that makes the gift feel personal, not just pet supplies.
Include a toy for the owner to use with the cat
Interactive toys (wand, laser) get used more than passive toys because the owner participates. Include one interactive toy in every kit. Engagement drives reorders.