tiergain
Cocktail class bundles that lift Shopify AOV in 2026
A cocktail class ticket is $45. A "Class at Home Kit" with tools, ingredients, recipe cards, and video access is $78. At-home cocktail classes are the experience economy. Bundle the lesson.
$45
Average cocktail class ticket
$78
Average class-at-home kit bundle
1.7x
AOV from class kits vs single ticket
At-home cocktail classes combine education with equipment. The class kit packages the tools, ingredients, and instruction needed to learn mixology at home. Education sells the tools.
The hacks
Cocktail class-in-a-box kits with video instruction
"Learn 5 Classics Kit" (shaker, jigger, strainer, bitters, syrups, 5 recipe cards + video course access, $78). "Tropical Cocktails Class" (tools, coconut cream, fruit syrups, tiki glasses 2, recipes + video, $88). The video course access adds $0 cost and $30 perceived value.
Date night cocktail bundles for couples
"Date Night Kit" (2 coupe glasses + shaker + bitters + syrups + 3 cocktail recipe cards + Spotify playlist QR, $62). The date night framing sells the experience. The Spotify QR costs $0 and sets the mood.
Cocktail party hosting kits for groups
"Cocktail Party for 8" (large shaker, jigger, 8 glasses, bitters, syrups, ice molds, 5 batch recipes, $118). One host buying for 8 guests spends 2-3x a solo cocktail enthusiast. The party kit captures the entertaining occasion.
Seasonal cocktail kits: summer, holiday, fall
"Summer Spritz Kit" (Aperol-style bitter, prosecco glasses 4, ice bucket, 3 spritz recipes, $55). "Holiday Hot Cocktail Kit" (mulling spices, toddy glasses, honey, cinnamon sticks, recipes, $42). Seasonal framing creates recurring purchase occasions.
Cocktail tasting flight bundles
"Bitters Tasting Flight" (6 mini bitters + tasting notes card + crackers, $42). "Syrup Sampler Flight" (8 small syrups + cocktail recipe for each, $38). Tasting flights are the discovery mechanism. 62% of tasters reorder their favorite in full size.
Frame kits as experiences, not product collections
"Date Night Cocktail Experience" sells better than "2 Glasses + Shaker + Bitters Bundle." The experience framing adds emotional value. Tools are means. The experience is the product.