tiergain
Gift-with-purchase for beauty stores in 2026
Beauty invented the gift-with-purchase. A deluxe sample costs you $3 and introduces the customer to a new SKU they will buy full-size.
+$21
Average cart lift from deluxe sample threshold
35%
AOV lift from tiered gift thresholds
38%
Of sample recipients buy full-size within 30 days
In beauty, the free sample is not a cost. It is a conversion tool for the next SKU.
The hacks
Deluxe sample at the first spending threshold
Spend $65, get a deluxe mini of the new serum. The mini costs you $3 and introduces a product that 38% of recipients buy full-size within 30 days.
Tiered gift ladder: sample, pouch, full-size
Spend $65: deluxe sample. Spend $95: sample + branded pouch. Spend $129: sample + pouch + full-size bestseller. Tiergain handles progressive gift tiers where each level adds a new reward on top of the previous ones.
Gift choice at the threshold instead of assigned gift
Let the customer choose between 3 sample options at the $65 threshold. Choice increases the perceived value of the gift because it feels personalized, not generic.
Routine bundle with bonus product as gift
Buy the 3-step routine, get a free lip balm. The bonus product is tied to the bundle purchase, not the cart value. Tiergain triggers gifts when customers complete a bundle step.
Limited edition gift-with-purchase for new launches
First 500 orders of the new collection get an exclusive mini palette. The scarcity of "first 500" creates urgency without discounting. The gift is the draw, not a price cut.
Surprise gift in every order above $89
Include an unannounced sample in every order above $89. The surprise delight drives 41% higher repeat rate because customers want to see what they get next time.
Use the gift to introduce your next bestseller
Pick a sample of a product you want to grow. 38% of deluxe sample recipients buy full-size within 30 days. The gift-with-purchase is not a cost center - it is your cheapest acquisition channel for new SKU adoption.