tiergain
New Year beauty bundle tactics for AOV in 2026
January is routine reset month. New Year skincare bundles capture resolution energy and lift AOV 25-38% in the quietest month of retail.
38%
AOV lift from New Year routine reset bundles
$102
Average New Year beauty bundle order
72%
Of beauty buyers start new routines in January
January is when customers rebuild their routines. New Year reset bundles capture that energy before it fades.
The hacks
New Year skincare routine reset bundle
Complete routine bundle: cleanser + serum + moisturizer + SPF at a "fresh start" price. January shoppers are rebuilding their routines from scratch. Give them the full kit in one click.
Mix-and-match "build your 2026 routine" bundles
Let customers pick any 3 products for their 2026 routine at 15% off. Any 5 at 22% off. Tiergain handles New Year mix-and-match with progressive tiers so the discount grows as they build.
90-day commitment bundle at resolution pricing
A 90-day supply of the routine at a "commit to your skin" price. Resolution energy peaks in early January. The 90-day commitment matches the New Year mindset.
Free beauty tool at January spending threshold
Spend $79, get a free jade roller or gua sha. The beauty tool feels like part of the New Year upgrade. Customers add one more product to hit the threshold.
New Year tier ladder with escalating self-care rewards
Buy 2 products: 10% off. Buy 3: 15% off + free shipping. Buy 4: 20% off + free shipping + free beauty tool. Tiergain stacks New Year resolution rewards progressively.
Post-purchase: subscription conversion from January buyers
After buying the routine reset, offer monthly auto-ship at 12% off. January is the highest-converting month for beauty subscriptions because resolution energy is at its peak.
Go live with New Year bundles by December 27
Resolution shopping starts between Christmas and New Year. Your "2026 Routine Reset" bundles should be live by December 27. Early January shoppers buy the biggest bundles.