tiergain
Tiered pricing for cosmetics stores in 2026
Your hero serum sells for $34. At buy-3-save-18%, three bottles sell for $83.64. That is a 146% AOV lift on one SKU.
38%
AOV lift from tiered routine pricing
146%
AOV lift from 3-bottle tier on hero SKU
$83
Average cart with tiered serum pricing
Skincare products run out. Tiered pricing rewards stocking up instead of reordering one bottle at a time.
The hacks
Volume tiers on hero serums and moisturizers
One bottle at $34. Two at $59.84 (save 12%). Three at $83.64 (save 18%). Skincare customers know they will reorder. The tier gives them a reason to buy the next 90 days right now.
Progressive rewards on routine bundles
Pick 2 routine products: 10% off. Pick 3: 15% off + free shipping. Pick 4: 18% off + free shipping + free deluxe sample. Tiergain stacks discount + shipping + gift rewards in one bundle.
Decoy tier on skincare sets
2-step set: $54 (cleanser + moisturizer). 3-step set: $69 (cleanser + serum + moisturizer). The 2-step exists to make the 3-step look like a steal. $15 more for a $34 serum.
Per-unit savings display on multi-packs
"$11.33/bottle when you buy 3" next to "$16.99/bottle when you buy 1." The math is visible. Customers do not have to calculate - the savings are right there.
Mix-and-match tiers across the full beauty line
Pick any 3 products from skincare, makeup, and body care at 15% off. Any 5 at 22% off. Tiergain handles cross-category mix-and-match with progressive pricing so the discount grows as they add.
Free deluxe sample at the highest tier
The free sample costs you $5 but feels like a $18 value. Place it at tier 3 so customers stretch to reach it. A gift beats a bigger discount every time.
Put the 3-bottle tier in the middle, not at the top
Show 1 bottle, 3 bottles (highlighted as "most popular"), and 6 bottles. The 3-bottle tier feels like the reasonable choice when a 6-bottle option exists above it. That is decoy pricing at work.