tiergain
Cycling apparel bundles that lift Shopify AOV in 2026
A single cycling jersey is $65. A "Kit Deal" with jersey, bib shorts, and socks is $148. Cyclists ride in kits. Sell the kit, not the jersey.
$65
Average single cycling jersey order
$148
Average cycling kit bundle
2.3x
AOV from cycling kits vs single jersey
Cyclists buy matching kits: jersey + bib shorts + socks in coordinated designs. A jersey without matching bibs looks mismatched. The kit is the real product.
The hacks
Matching jersey + bib + socks kit bundles
"Complete Kit" (jersey + bib shorts + socks in matching design, $148, save $22). Cyclists care deeply about matching. A coordinated kit looks professional. Individual pieces in different designs look amateur. The match drives the bundle.
Seasonal cycling wardrobe bundles
"Summer Race Wardrobe" (2 jerseys + 2 bib shorts + arm coolers, $268). "Fall Wardrobe" (long sleeve jersey + thermal bib tights + vest + toe covers, $228). Seasonal wardrobes capture the full seasonal clothing spend in one order.
Layering system bundles for cold weather riding
"Cold Weather System" (base layer + thermal jersey + wind jacket). Three layers that work together for temperatures from 30-50F. The layering system concept from outdoor apparel applied to cycling. Cyclists understand layering.
Team and club kit bundles with custom branding
"Team Kit Order" (minimum 5 kits, custom logo placement, matching design, $128/kit). Cycling clubs and teams order 5-25 kits at once. One team order equals 5-25 individual sales. Club orders are the highest-value cycling apparel purchases.
Cycling accessories add-on with every apparel order
After the kit: add matching cap + gloves + shoe covers for $38 more. Accessories complete the kit. The add-on tier captures the items that would otherwise be forgotten or bought elsewhere.
Make the matching kit the default product, not the single jersey
Show the kit as the primary listing. Single jersey as an option below. Cyclists who see the kit first are anchored at $148, not $65. The kit becomes the expected purchase.