tiergain
Spring traffic surges but AOV stays flat. Fix it with these 7 hacks.
Easter baskets, spring refreshes, and outdoor season all drive traffic. The stores winning Q2 are the ones converting that traffic into bigger carts.
33%
AOV lift with curated Easter gift baskets
$58
Average spring bundle order value
2.1x
Cart size increase with seasonal cross-sells
Spring is the forgotten AOV season - stores with dedicated spring bundle strategies outperformed passive stores by 33% on average order value.
The hacks
Build curated Easter gift baskets as premium bundles
Create 3-4 pre-built baskets at escalating price points mixing your products with seasonal packaging. Curated baskets averaged 39% higher AOV than individual purchases.
Launch spring refresh collection pages with volume pricing
Create a spring refresh collection with volume discounts: buy 2 save 10%, buy 3 save 18%, buy 4+ save 25%. Stores with spring volume tiers saw 28% higher AOV than flat prices.
Use surprise discounts to boost cart exploration
Hide discount badges on product pages across your store. Shoppers browse more pages hunting for deals, and surprise discounts convert at 2x the rate of standard product page visits.
Cross-sell outdoor accessories on product pages
Add contextual cross-sell widgets that suggest complementary outdoor items. Contextual cross-sells added $19 per order compared to $7 from generic widgets.
Create themed hosting bundles for seasonal gatherings
Build themed bundles for the host: table setting kits, brunch serving sets, centerpiece collections. Host-focused bundles averaged 45% higher AOV because event planners prioritize convenience.
Raise your free shipping threshold for spring
Bump your free shipping threshold by $20 for spring with seasonal framing. Stores that raised their threshold saw 22% higher AOV with minimal conversion loss (under 3%).
Target teacher appreciation with multi-buy gift sets
Create gift sets with a "buy 3+ and save" tier for parents buying for multiple teachers. Multi-teacher buyers average 34% higher AOV.
Shoot spring-themed product photos before March
The biggest missed opportunity in spring AOV is visual. Stores reuse winter product photos with spring banners slapped on top, and shoppers can tell. Invest in one spring photoshoot (pastels, natural light, outdoor settings, fresh florals) and update your top 20 product images. Stores that refreshed imagery for spring saw 15% higher conversion rates because the visual cue signals "new" even when the product is the same.