tiergain
Electronics bundle tactics that lift AOV in 2026
Electronics customers buy the device and hunt for accessories elsewhere. Anchor bundles keep the full purchase in your store.
$142
Median electronics AOV
$219
Top quartile with accessory bundles
35%
AOV lift from device + accessories bundles
The device is the anchor. The accessories are the AOV. Every electronics order should include at least one add-on.
The hacks
Anchor device + essential accessories bundle
Device + case + charger + screen protector. The essentials kit bundles everything the customer needs at 15% off the individual prices. Nobody buys a device without needing a case.
Tiered accessory bundles (basic/pro/ultimate)
Basic kit: case + charger ($29). Pro kit: case + charger + headphones ($69). Ultimate: everything + premium bag ($119). Tiergain handles tiered bundles with progressive rewards at each level.
Protection plan as a bundle add-on
Bundle the protection plan with the essentials kit at a combined price. When the plan is part of a bundle, it feels like an included benefit rather than an upsell.
Free shipping at $179 for electronics
Median electronics AOV is $142. Set the threshold at $179. One cable, one case, or one screen protector closes the gap. Electronics accessories are high-margin add-ons.
Starter kit + consumable refills for devices
Sell the device at a bundle price with the first set of consumables (filters, cartridges, pods). Tiergain handles starter kit + refill bundles with different discount rules for the device vs the consumables.
Post-purchase upsell with premium accessory
Bought the device? Show the premium carrying case right after checkout. Electronics buyers respond to "complete your setup" framing.
Never sell the device alone
Your product page should show the device + essentials kit as the default option, with "device only" as the downgrade. When the bundle is the default, 68% of buyers keep it.