tiergain
Fitness fan apparel bundles that lift Shopify AOV in 2026
A single gym tee is $32. A "Gym Wardrobe Pack" with 3 tees, shorts, and towel is $108. Fitness fans wear their brand daily. Bundle the gym bag.
$32
Average single fitness apparel item
$108
Average gym wardrobe pack
3.4x
AOV from gym wardrobe packs vs single tee
Fitness fans wear branded apparel to the gym 4-6 days per week. One tee covers one day. A 3-tee pack with shorts and a towel covers the training week. Bundle the workout wardrobe.
The hacks
Weekly gym wardrobe packs: 3-day and 5-day
"3-Day Training Pack" (3 tees + shorts + gym towel, $108). "5-Day Pack" (5 tees + 2 shorts + towel + gym bag, $168, free shipping). Weekly packs match the training schedule. 5 gym days need 5 fresh shirts. The pack provides the rotation.
Sport-specific fan apparel bundles: CrossFit, boxing, running
"CrossFit Fan Pack" (WOD tee + compression shorts + wrist wraps + headband, $88). "Boxing Fan Kit" (fight night tee + hand wraps + towel + water bottle, $72). Sport-specific bundles match the training identity.
Event and competition gear bundles
"Race Day Pack" (performance tee + arm sleeves + visor + bib pins, $68). "Competition Kit" (branded singlet + warm-up hoodie + towel, $98). Event-specific bundles capture the pre-competition shopping rush. Competitors buy the complete race-day outfit.
Team and gym group order bundles
"Team Pack for 10" (10 matching tees + coach shirt, $298). Gym owners and team captains ordering for groups spend 10x a solo buyer. The group discount incentivizes the bulk order.
Fitness fan gift bundles
"Gym Lover Gift Box" (performance tee + shaker bottle + gym towel + motivational poster + gift box, $72). Fitness gifts are popular for birthdays and New Year resolution starters.
Launch training packs in January and September
January (New Year resolutions) and September (back-to-routine) are the two biggest months for fitness apparel. Time your wardrobe pack launches to these motivation peaks.