tiergain
Flower shop bundle tactics that lift AOV in 2026
A single bouquet is $45. A bouquet plus vase plus chocolates plus a card is $89. Flower buyers want the full gesture, not just the stems.
$52
Median flower shop AOV
$98
Top quartile with gesture bundles
40%
AOV lift from bouquet + add-on bundles
Flowers are the anchor product. Everything else - vase, chocolates, card, balloon - is the bundle that lifts AOV.
The hacks
Bouquet builder with tiered add-ons
Step 1: pick your bouquet. Step 2: pick a vase. Step 3: add chocolates, a card, or a balloon. Each step adds $10-25. The add-ons turn a $45 bouquet into an $89 gesture.
Occasion-specific flower bundles
Birthday bundle. Anniversary bundle. Sympathy bundle. Each includes bouquet + appropriate add-ons. Tiergain handles occasion-based bundles with different product pools per theme.
Premium upgrade tiers on bouquet sizes
Small bouquet: $39. Medium: $59 (best value badge). Premium: $89. The medium tier is the anchor. 63% of buyers pick it when all three are visible.
Free delivery at $75 for flower orders
Flower delivery costs are high and visible. Set the threshold at $75. One box of chocolates or one vase closes the gap from the $52 median.
Gift packaging as a mandatory bundle step
Every flower order is a gift. Make the card message a required step and offer premium wrapping as an upgrade. Tiergain adds packaging as a mandatory bundle step so every order includes it.
Subscription flower bundle for recurring orders
Weekly bouquet delivery at a subscription discount. The per-delivery price drops and the LTV compounds. Flower subscriptions have the highest retention in e-commerce.
Every flower order is a gift - bundle like one
Stop selling flowers as standalone products. Every order should go through a builder: bouquet, vase, extras, card. The add-on flow is where 40% of your AOV lives.