tiergain
Repeat purchase bundle upgrades for food stores in 2026
First order: 3-jar sampler at $34. Second: 5-jar variety pack at $52. Third: family pack at $78. Each reorder should discover more flavors.
129%
AOV growth from 1st to 3rd food order with upgrade path
2.4x
Repeat rate from pack-upgraded food customers
$78
Average 3rd-order AOV with variety pack progression
Food customers who start with a sampler and expand to family packs generate 2.4x the revenue of customers who reorder the same single jar every time.
The hacks
New flavor introduction on every repeat order
Second order: "You loved garlic herb and chipotle. Try the new maple bourbon?" Including a new flavor suggestion on every reorder expands the pack size naturally.
Sampler-to-variety-to-family pack upgrade path
First: 3-jar sampler ($34). Second: "Upgrade to 5-jar variety pack - you tried 3, now try 5 ($52, save 14%)." Third: "Go family pack - 8 jars ($78, save 18%)." Tiergain structures progressive food pack expansion.
Volume upgrade on bestselling flavor reorders
Customer reorders garlic herb. "Buy 3 jars and save 15% + free shipping." Volume tiers on the favorite flavor grow AOV without requiring new products. Tiergain handles volume-tier progression.
Free mystery flavor with every repeat variety pack
Include one surprise flavor the customer did not pick in every reorder. The mystery prevents "same box every time" fatigue and introduces flavors they might never try on their own.
Seasonal limited edition add-on to repeat orders
Every quarter: "Limited edition pumpkin spice blend - add to your next pack for $12." Seasonal exclusives create additional purchase moments on top of the regular reorder cycle.
Monthly subscription after 3 manual variety pack reorders
After 3 manual reorders: "Your favorites are set. Auto-ship monthly at 12% off + free mystery flavor?" Three reorders proves the habit. The subscription automates it with a discovery bonus.
The sampler is not the product - it is the upgrade on-ramp
A 3-jar sampler at $34 is not revenue. It is the on-ramp to a $78 family pack subscription. Design the sampler to introduce flavors that make the customer want the bigger pack next time.