tiergain
Martial arts gi bundles that lift Shopify AOV in 2026
A single BJJ gi is $89. A "Mat Ready Kit" with gi, belt, rash guard, mouth guard, and gear bag is $168. New students need the full uniform before their first class. Bundle the enrollment.
$89
Average single gi purchase
$168
Average mat ready kit
1.9x
AOV from mat kits vs gi only
A new martial arts student walks in with nothing and needs everything. Selling the gi without the belt, rash guard, and mouth guard loses half the first purchase to Amazon.
The hacks
Discipline-specific starter kits: BJJ, karate, judo, taekwondo
"BJJ Starter" (gi + white belt + rash guard + mouth guard + gear bag, $168). "Karate Starter" (karate gi + white belt + sparring gloves + shin guards + bag, $148). "Judo Starter" (judo gi + white belt + grip trainer + knee sleeves + bag, $158). "TKD Starter" (dobok + white belt + sparring set + headgear + bag, $178). Each discipline has different uniform requirements and protective gear. The starter kit matches the school.
Belt promotion bundles with tiered rewards
"New Belt" (colored belt + patches + gi tape, $38). "Promotion Pack" (belt + new gi + rash guard + celebration patch, $148 + free shipping). "Black Belt Package" (premium gi + black belt + embroidered patches + framed certificate holder + photo session voucher, $298 + free shipping + free bag). Belt promotions are emotional purchases. Parents and students spend more when the bundle celebrates the achievement.
Training gear bundles by intensity level
"Light Training" (focus mitts + hand wraps + jump rope, $48). "Full Contact" (boxing gloves + shin guards + headgear + mouth guard + groin guard, $128). "Competition Prep" (full sparring set + fight shorts + rash guard + warm-up suit + recovery roller, $198). Intensity level determines the protective gear requirements. Competition prep bundles carry 3x the AOV of casual training gear.
Kids martial arts uniform packages for parents
"Kids Starter" (kids gi + belt + mouth guard + bag, $88). "Sibling Pack" (2 kids gis + 2 belts + 2 mouth guards + shared bag, $158). Parents sign up 1-2 kids at once and need uniforms immediately. The sibling pack captures the multi-child enrollment at a higher AOV than two separate single purchases.
Gi care and replacement consumables
"Gi Care Kit" (gi soap + stain remover + fabric freshener + patch repair kit, $32). "Full Refresh" (new belt + 2 rash guards + gi soap + tape roll + mouth guard replacement, $68 + free shipping). Gis wear out and stink. The care kit extends gi life and the refresh bundle replaces the consumables that degrade every 3-4 months.
Partner with local gyms for enrollment bundles
A gym that sends new students to your store for "the starter kit" creates a recurring pipeline. Add a gym-branded patch to each kit for $2 and the gym becomes a free marketing channel.