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Maternity wear bundles that lift Shopify AOV in 2026
A single maternity top is $35. A "Second Trimester Capsule" with 4 mix-and-match pieces is $118. Pregnant women need a wardrobe, not a top. Bundle the trimester.
$35
Average single maternity item order
$118
Average maternity capsule bundle
3.4x
AOV from capsule bundles vs single item
Pregnant women rebuild their wardrobe in 9 months. Each trimester needs different sizing and styles. Trimester capsule bundles match the wardrobe to the stage and capture the full clothing spend.
The hacks
Trimester capsule wardrobe bundles
"First Trimester Capsule" (2 stretchy tops, wrap dress, ponte pants, $112). "Third Trimester Capsule" (oversized tee, maxi dress, belly band, lounge pants, $108). Trimester framing matches the body stage. Each stage needs different fits.
Work maternity bundles for professional moms
"Office Ready Maternity Kit" (blazer, dress pants, 2 blouses, belly band, $168). Working moms need professional maternity wear but buy one piece at a time. The work kit captures the full professional wardrobe transition in one purchase.
Maternity-to-postpartum transition bundles
"Beyond the Bump Bundle" (nursing-friendly top, postpartum leggings, recovery wrap, sleep bra). Pieces that work during pregnancy AND after delivery. Dual-use framing doubles the perceived wear life. One bundle covers 6+ months.
Maternity activewear bundles for fit moms
"Prenatal Fitness Kit" (support leggings, sports bra, tank top, belly support band, $95). Active pregnant women need supportive, stretchy gear. The fitness framing captures the growing prenatal workout market.
Baby shower maternity gift bundles
"Mama Gift Set" (cozy robe, belly butter, sleep mask, tea, gift box, $78). Baby showers focus on the baby. Maternity gift bundles focus on the mom. The "for her, not the baby" angle captures an underserved gifting occasion.
Offer size exchange guarantees on maternity bundles
Bodies change unpredictably during pregnancy. A free size exchange policy removes the biggest objection. Moms who know they can exchange buy the full capsule instead of testing with one piece.