tiergain
AOV playbook for new supplement stores in 2026
New supplement stores sell one bottle at a time. Smart new supplement stores sell goal-based stacks from day one.
60 days
To build a complete supplement AOV stack
$34
Average new supplement store AOV (fixable in 1 week)
3.4x
AOV lift after full 60-day stack goes live
Supplements are built on stacking. If your new store sells single bottles, you are fighting the category logic from day one.
The hacks
Day 1: Set free shipping at $79
New supplement stores average $34 AOV. Set free shipping at $79. Two bottles closes the gap. Supplements are light to ship, so the threshold is a pure psychological play.
Week 1: Go live with a goal-based supplement stack
Energy stack: 3 supplements at a bundle price. Sleep stack: 3 supplements. Tiergain sets up goal-based stacks in under 10 minutes with progressive tiers ready to add later.
Week 2: Add 30/60/90-day supply tiers on the hero product
30-day: $34. 60-day: $62 (save 9%). 90-day: $85 (save 17%). Supplement customers think in supply durations. The 90-day option is the anchor.
Month 1: Add free trial-size at $79 threshold
Spend $79, get a free trial-size of the complementary supplement. The trial costs you $4 and introduces the next SKU in the stack. 42% buy full-size within 30 days.
Month 2: Build the full tiered supplement stack
Buy 2 supplements: 10% off. Buy 3: 15% off + free shipping. Buy 4: 20% off + free shipping + free trial-size. Tiergain handles progressive supplement tiers with all three reward types.
Month 2+: Add subscription once stack patterns emerge
After 60 days, you will see which stacks get reordered. Offer auto-ship at 12% off on the winning stacks. Supplement subscriptions retain because the products run out on a schedule.
Name stacks after goals from day one
Your very first bundle should be named after a health goal, not after the products inside. "Energy Stack" beats "B12 + Iron + CoQ10 Bundle" from the first sale. Start with goal naming and never look back.