tiergain
Pet supplies bundle tactics for AOV in 2026
Pet parents buy one bag of treats and leave. New pet starter kits turn $24 carts into $79 orders.
$47
Median pet supply AOV
$89
Top quartile with starter kits
32%
AOV lift from new pet starter bundles
Pet owners are the most loyal customers in e-commerce. The problem is not retention - it is first-order AOV.
The hacks
New pet starter kit with essentials bundle
Food + treats + toy + bowl. New pet parents need everything at once. A starter kit at 18% off the individual prices feels like a deal and locks in the first big order.
Mix-and-match treat and toy bundles
Let customers pick any 5 treats or toys at a bundle price. Pet parents want variety for their pets. Tiergain handles mix-and-match with progressive tiers across categories.
Volume tiers on consumable pet products
Pet food runs out predictably. Buy 1 bag at $29. Buy 3 at $73.95 (save 15%). Buy 5 at $116 (save 20%). Pet parents stock up when the per-bag price drops.
Free gift at $69 threshold for pet orders
Spend $69, get a free chew toy. Pet parents add one more bag of treats to hit the threshold because the free toy feels like a bonus for their pet, not a discount for them.
Breed-specific bundle recommendations
Large breed bundle vs small breed bundle. Puppy bundle vs senior bundle. Tiergain lets you create bundles by category with different product pools per step - pick the right food, then the right treats, then the right supplements.
Post-purchase upsell with complementary pet product
Bought the food? Show the matching treats right after checkout. Pet parents respond to completion logic - if it is good for the pet, they buy it.
Segment bundles by pet life stage
A "new puppy" bundle converts 3x better than a generic pet bundle. Create bundles for puppy, adult, and senior. The specificity signals that you understand their pet.