tiergain
Press-on nails bundle tactics for AOV in 2026
One set of nails is $12. A hand + toe combo with prep kit is $38. Stop selling sets and start selling manicures.
$18
Median press-on nails AOV
$42
Top quartile with combo bundles
38%
AOV lift from hand + toe combo bundles
Press-on nails have the lowest AOV in beauty. Combo bundles are the only way to fix it without raising prices.
The hacks
Hand + toe combo bundles
Matching hand and toe designs at a combo price. Customers want the full manicure-pedicure look. The combo makes it feel like a salon experience at home.
Pick-any-3 variety packs from new collections
Let customers pick any 3 designs at a bundle price. Nail customers want variety to match different outfits. Tiergain handles mix-and-match with volume tiers.
Nail prep kit bundled with every order
Nail file, buffer, glue, cuticle pusher. Bundle the prep kit with any nail set order at a combined price. The kit makes the nails last longer, which means better reviews and repeat orders.
Occasion bundles (date night, wedding, festival)
Date night set: elegant design + matching toe set + quick-dry glue. Festival set: glitter designs + nail gems + top coat. Tiergain handles themed bundles with different product pools per occasion.
Volume tiers for regular nail customers
Nails last 1-2 weeks. Monthly customers buy 2-4 sets. Buy 3 sets save 12%, buy 5 save 20%. The math makes 5 sets feel like the smart choice for regular wearers.
Free shipping at $29 for nail stores
Median nail AOV is $18. Nails are light and cheap to ship. Set the threshold at $29. One more set, one more glue, one more file. The gap is tiny.
Lead with the combo, not the single set
Your homepage should show the "Complete Mani-Pedi Bundle" at $38, not the single set at $12. When the first price a customer sees is $38, that becomes the anchor for the session.