tiergain
Tiered pricing for printable art stores in 2026
Digital art has zero marginal cost. Tiered pricing that rewards bigger collections costs you nothing and lifts AOV 28-42%. The math is pure profit.
42%
AOV lift from tiered digital art pricing
100%
Margin on additional prints in bundles
$42
Average order with 3-tier gallery pricing
Every additional digital print in a bundle costs you $0 to deliver. Tiered pricing on digital art is the purest form of AOV lift - zero cost, maximum perceived value.
The hacks
Good/better/best gallery wall tiers
Starter wall ($19): 3 prints. Gallery wall ($29): 5 prints + layout guide. Statement wall ($42): 8 prints + guide + exclusive print. The middle tier is the gallery standard.
Pick-any progressive tier pricing
Pick 3: 20% off ($19.20). Pick 5: 30% off ($28). Pick 8: 40% off ($38.40). Every additional print is zero cost. The aggressive discounts cost you nothing. Tiergain handles progressive pick-any tiers.
Per-print price display on bundles
"$4.80/print in the 8-print pack vs $8/print individually." The per-print math makes bigger collections irresistible. Digital art per-unit economics scale perfectly.
Free exclusive print at the highest tier
The top tier includes an exclusive print not available for individual purchase. Digital exclusives cost $0 to create. The exclusivity drives tier progression at zero cost.
Style-matched tier upgrades on product pages
On the single print page: "This print is part of the Botanical Gallery Set (5 prints, save 30%)." The style match makes the upgrade feel like completing the collection. Tiergain shows tier upgrades on product pages.
All-access pass for the entire collection
Offer an "all-access pass" to the entire collection at a flat price. Every print, every style, unlimited downloads. All-access passes generate the highest AOV in digital art because the perceived value is infinite.
Aggressive discounts on digital art cost you $0
A 40% discount on an 8-print bundle sounds aggressive. But the marginal cost of 8 digital prints is $0. The $38.40 bundle at 40% off is still $38.40 of pure profit. Be aggressive with digital art discounts.