tiergain
6 search results tweaks that lift Shopify AOV in 2026
Search users convert at 4x the rate of browsers. But most stores serve them the same results page as everyone else. That is leaving 15-27% AOV on the table.
4x
Higher conversion rate from search users
27%
AOV lift from optimized search results
14%
Of total traffic uses site search
Search users know what they want. They convert at 4x the rate of browsers. But if your search results page looks like a basic collection page, you are wasting that intent.
The hacks
Add smart autocomplete with product previews
Text-only autocomplete sends shoppers to the cheapest match. Visual autocomplete with product images, prices, and ratings lets shoppers compare before clicking. They pick higher-value items more often.
Show bundle suggestions in search results
When someone searches "coffee beans," show a bundle card: "Coffee beans + grinder + filters - save 15%." Search users have high intent. Meeting that intent with a bundle captures bigger carts.
Boost higher-margin products in search rankings
Default search ranks by relevance. But relevance does not account for margin or price. Boost higher-AOV products to positions 2-4 in results. Position 1 stays relevant. Positions 2-4 drive revenue.
Add "customers also bought" to zero-result pages
Zero-result pages lose shoppers entirely. Add "Popular items our customers love" with high-AOV products. Recovering even 27% of zero-result sessions adds measurable revenue.
Pin bundle deals at the top of search results
Pin "Pick 3, save 15%" bundle cards at the top of search results for popular queries. Search users have high intent. A bundle offer at the top captures that intent before they scroll to single items.
Show complementary product suggestions alongside results
When someone searches "yoga mat," show a sidebar with "Complete your setup: mat + blocks + strap." Complementary suggestions follow the belonging-together rule and lift search AOV 16%.
Track search terms to find bundle opportunities
Your top 20 search terms reveal what shoppers want most. Build bundles around those terms. If "moisturizer" is your top search, create a "moisturizer + serum + cleanser" bundle and feature it in search results.