tiergain
DIY craft bundle strategies for Shopify in 2026
Crafters buy for projects, not for supplies. A single skein of yarn is $8. A complete scarf kit is $38. Bundle the project, not the material.
42%
AOV lift from DIY project kit bundles
$38
Average project kit order vs $8 single supply
3.4x
More items per order with project bundles
DIY stores have the lowest per-item AOV in e-commerce. Without project bundles, the unit economics make paid acquisition impossible. Bundle the project.
The hacks
Seasonal craft project bundles
Spring wreath kit. Summer tie-dye kit. Fall candle-making kit. Holiday ornament kit. Seasonal projects create natural buying moments throughout the year.
Complete project kit bundles by skill level
Beginner scarf kit: yarn + needles + pattern + stitch markers. Intermediate sweater kit: yarn + circular needles + pattern + blocking pins. The skill level frames the purchase as a learning journey. Tiergain builds skill-tiered project kits.
Mix-and-match supply bundles across categories
Pick any 5 supplies across yarn, tools, and accessories at a bundle price. Crafters need supplies from multiple categories per project. Tiergain handles cross-category craft bundles with rules per step.
Free pattern or tutorial with every project kit
Every project kit includes a free PDF pattern or video tutorial. The tutorial costs you $0 to reproduce and makes the supplies feel usable. Without the pattern, supplies are just materials.
Volume tiers on consumable craft supplies
Buy 3 skeins save 10%. Buy 6 save 18%. Buy 10 save 25%. Crafters buy in bulk for projects. Volume tiers match the project quantity reality.
Monthly craft subscription box
Monthly craft box: a new project kit every month with all supplies + pattern. Crafters who finish one project want the next. The subscription delivers the next project on schedule.
The project is the product, not the supply
A "Beginner Scarf Kit" outsells "4 skeins of yarn" by 3.4x. Crafters buy projects, not materials. Name every bundle after the finished project, not the supplies inside.