tiergain
Shaving kit bundles that lift Shopify AOV in 2026
A safety razor is $35. A "Complete Shaving Kit" with razor, blades, cream, brush, and aftershave is $89. The razor without the ritual is just metal. Bundle the experience.
$35
Average single razor purchase
$89
Average complete shaving kit
2.5x
AOV from shaving kits vs razor-only purchases
Premium shaving is a ritual with multiple products: razor, blades, cream, brush, aftershave. The razor alone is incomplete. The kit is what converts a cartridge shaver into a wet shaving enthusiast.
The hacks
Wet shaving starter kits for cartridge-to-safety converts
"Switch to Wet Shaving Kit" with safety razor, 20 blade sampler, shaving cream, brush, and a technique guide PDF. The guide costs $0. The kit costs $89. It packages the entire switch into one purchase. No research needed.
Shaving ritual tiers: basic, classic, luxury
Tier 1: Basic ($45) - razor + cream + blades. Tier 2: Classic ($72) - add brush + stand + free shipping. Tier 3: Luxury ($99) - add aftershave + pre-shave oil + leather travel case. Each tier adds ritual elements. The luxury tier has the highest margin.
Blade subscription bundles with razor as anchor
Razor ($35) + first 3 months of blades ($24) = $59 starter bundle. Then $8/month for blade refills. The razor is the one-time anchor. The blades are the recurring revenue. Tiergain builds the starter bundle. Subscription app handles the refills.
Shaving gift sets for Father Day and holidays
"Gentleman Shaving Gift Set" with razor, stand, cream, brush, and wooden gift box ($95). Shaving kits are a top Father Day gift. The premium packaging adds $12 margin. Gift buyers pick the most complete option.
Travel shaving kits with TSA-compliant sizes
"Travel Shaving Kit" (travel razor, mini cream, blade case, styptic pencil, dopp bag). Business travelers who wet-shave need a portable setup. The travel kit is a second purchase from an existing customer, captured by the travel-specific framing.
Include a technique guide with every starter kit
New wet shavers need instructions. A free PDF technique guide reduces returns from bad shaves and builds confidence. Confident shavers reorder blades and cream.