tiergain
Sports and athletic bundle tactics for AOV in 2026
Athletes buy one piece of gear and shop around for the rest. Complete gear kits lock the entire purchase into one order.
$92
Median sports/athletic AOV
$168
Top quartile with gear bundles
38%
AOV lift from complete gear kits
Sports gear is built around activities, not individual products. Bundle by sport, bundle by workout, bundle by season.
The hacks
Complete gear kits by sport or activity
Running kit: shoes + shorts + socks + water bottle. Yoga kit: mat + blocks + strap + bag. Bundle by activity so the customer buys the full setup in one order.
Mix-and-match athletic wear bundles
Let customers pick any 3 items from the athletic collection at a bundle price. Tiergain handles mix-and-match with progressive tiers so the more they add, the more they save.
Volume tiers on consumable training products
Protein powder, energy bars, electrolyte packs. Athletes buy in bulk. Volume tiers reward the behavior they already want to do.
Anchor product + accessories bundle
Start with the main item - the bike, the board, the racket. Then unlock matching accessories at a bundle discount. Tiergain supports anchor product bundles where accessories only appear after the main item is selected.
Free gift at $129 for athletic orders
Spend $129, get a free sports towel or water bottle. Athletes respond to gear additions. The gift feels like part of the training setup, not a discount.
Post-purchase upsell with recovery and care products
Bought the running shoes? Show the foam roller or compression socks right after checkout. Recovery products complement the gear purchase.
Bundle by activity, not by product category
A "Trail Running Kit" converts 2.5x better than a "Shoes + Shorts + Socks Bundle." Athletes think in activities. Name your bundles after what they do, not what is in them.