tiergain
New Year supplement bundle tactics for AOV in 2026
January is the biggest month for supplement sales. Resolution stacks and commitment bundles capture the energy before it fades in February.
45%
AOV lift from New Year resolution supplement stacks
$118
Average New Year supplement bundle order
82%
Of supplement buyers start new stacks in January
New Year resolution energy is the most powerful buying trigger in supplements. Bundle for the goal, not the product.
The hacks
New Year resolution stack bundles by health goal
Lose weight stack: fat burner + protein + fiber. Get fit stack: pre-workout + BCAA + creatine. Sleep better stack: magnesium + melatonin + L-theanine. Goal framing drives 45% AOV lift in January.
90-day commitment bundle at New Year pricing
A 90-day supply of the resolution stack at "commit to your health" pricing. The 90-day timeframe matches the resolution mindset. Tiergain structures 90-day commitment tiers with progressive rewards.
Mix-and-match "build your 2026 stack" bundles
Pick any 3 supplements for your 2026 stack at 15% off. Any 5 at 22% off. The "build your stack" framing gives customers control over their resolution. Tiergain handles cross-category mix-and-match.
Free shaker bottle at January spending threshold
Spend $79, get a free branded shaker bottle. January fitness shoppers use shakers daily. The gift gets your brand into their gym routine.
New Year goal-specific landing pages with bundles
Separate landing pages: "2026 Weight Loss Stack," "2026 Fitness Stack," "2026 Sleep Stack." Each page shows only the relevant bundle tiers. The specificity converts 28% better than a generic resolution page.
Post-purchase: auto-ship subscription from resolution buyers
After buying the resolution stack, offer monthly auto-ship at 15% off. January is the highest-converting month for supplement subscriptions. Lock in the recurring revenue while motivation is peak.
Resolution energy peaks January 1-15
Your New Year bundles need to be live by December 28 and promoted heavily through January 15. After January 15, resolution energy drops sharply. Front-load your biggest stack offers in the first two weeks.