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Tiered pricing for supplement stores in 2026

Supplements are the perfect tiered pricing product. They run out on a schedule. Your tiers should match that schedule exactly.

35%

AOV lift from 90-day supply tiers

74%

Of buyers pick the 60 or 90-day tier

$98

Average cart with tiered supplement pricing

A 30-day supply at $34 is a treadmill. A 90-day supply at $85 is a business. Tiered pricing moves the needle.

The hacks

1

30/60/90-day supply tiers on hero products

35% AOV lift from supply-duration tiered pricing

30-day at $34. 60-day at $62 (save 9%). 90-day at $85 (save 17%). The 90-day option is the anchor. Most customers pick 60 or 90 because the per-day cost drops.

Bundler
2

Progressive stack rewards across supplement categories

31% AOV lift from cross-category tiered supplement stacks

Pick 2 supplements: 10% off. Pick 3: 15% off + free shipping. Pick 4: 20% off + free shipping + free sample. Tiergain handles cross-category tiers with combined reward types.

tiergain
3

Per-day cost display on supply tiers

28% more purchases when per-day cost is shown on supplement tiers

"$0.94/day for the 90-day supply" vs "$1.13/day for the 30-day supply." Supplement buyers think in daily doses. The per-day math is the strongest closer.

Wide Bundles
4

Goal-based supplement tier bundles

25% AOV lift from health-goal tiered supplement bundles

Energy Starter (2 supplements): $54. Energy Pro (3 supplements + vitamin): $79. Energy Max (4 supplements + vitamin + collagen): $109. Each tier adds a logical product. Tiergain structures tiers with different products per level.

tiergain
5

Free gift at the highest supplement tier

+$16 average cart lift when a free sample unlocks at the top tier

A free trial-size product at the top tier costs you $4 but introduces the customer to a new SKU. 38% of free sample recipients buy the full-size on their next order.

BOGOS
6

Subscription tier with loyalty discount escalation

3.4x LTV from subscription tier buyers vs one-time tier buyers

Subscribe to the 90-day tier and save an extra 10%. Month 3: save 12%. Month 6: save 15%. The escalating discount rewards loyalty without a points program.

Recharge

Name tiers by duration, not by bottle count

A "90-Day Supply" outsells a "3-Bottle Pack" by 1.8x. Supplement buyers think in daily doses and monthly cycles. Match your tier names to how they think about their health routine.

Related AOV hacks

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