tiergain
Tennis racquet bundles that lift Shopify AOV in 2026
A single tennis racquet is $149. A "Match Ready Kit" with racquet, string job, overgrips, dampener, and bag is $218. Players need the full setup before they hit the court. Bundle the match.
$149
Average single racquet purchase
$218
Average match ready kit
1.5x
AOV from match kits vs racquet only
A new racquet without fresh strings and grips is half a purchase. The accessories that complete the setup get bought elsewhere when sold separately.
The hacks
Skill-level racquet kits: beginner, club, competitive
"Beginner Kit" (lightweight racquet + starter strings + 3 overgrips + dampener + ball can, $128). "Club Player" (mid-range racquet + multifilament strings + overgrips + vibration dampener + 6-pack bag, $218). "Competitive" (pro racquet + polyester strings + leather grip + dampener + tournament bag + string saver dots, $328). Skill level determines every product in the kit. One selection fills the entire cart.
Two-racquet deal with progressive rewards
1 racquet ($149). 2 racquets ($278 + free string job). 2 racquets + bag ($328 + free string job + free overgrip pack). Serious players carry two identical racquets to every match. The second racquet deal with a free string job is the easiest upsell in tennis retail.
String and grip replenishment packs
"3-Month Supply" (2 string sets + 6 overgrips, $48). "6-Month Supply" (4 string sets + 12 overgrips + dampener pack, $88 + free shipping). "Full Year" (8 string sets + 24 overgrips + dampener pack + grip tape roll, $158 + free shipping). Strings break every 2-4 weeks for regular players. The replenishment bundle locks in the consumables sale for months.
Court bag builder with accessory tiers
Pick a bag ($58-128) + add 3 accessories ($28 each, 10% off). Add 5 accessories ($28 each, 15% off + free towel). The bag is the anchor purchase. Accessories like water bottles, wristbands, and hat clips fill the bag and fill the cart. Customers building their bag add 3-5 items because empty pockets feel like missing pieces.
Junior tennis starter sets with growth trade-in
"Junior Starter" (21-inch racquet + foam balls + carry bag + wristband, $68). "Junior Competitive" (25-inch racquet + regular balls + 3-pack bag + overgrips + dampener, $118). Parents buying junior gear know their kid will outgrow the racquet in a year. A trade-in credit on the next size turns one sale into a recurring upgrade cycle.
Include a free string job with every racquet over $200
A string job costs you $8 in materials but adds $25 in perceived value. It removes the "I still need to get it strung" friction and closes the sale on the spot.