tiergain
Vegan protein bundles that lift Shopify AOV in 2026
A single tub of pea protein is $34. A "Plant Fuel Stack" with protein, creatine, BCAA, and a shaker is $92. Athletes buy the full stack or they go to a competitor who sells it as one.
$34
Average single supplement order
$92
Average plant fuel stack
2.7x
AOV from supplement stacks vs single tub
Vegan athletes need protein, recovery, and performance supplements that work together. Selling tubs one at a time loses the stack sale to brands that bundle the full regimen.
The hacks
Goal-based supplement stacks: muscle, endurance, recovery
"Muscle Builder" (pea protein + creatine + BCAA + mass gainer, $92). "Endurance Runner" (electrolyte mix + beetroot powder + plant protein + energy gels, $78). "Recovery Focus" (turmeric blend + magnesium + protein + foam roller, $86). The goal frames the purchase. Customers buy results, not ingredients.
Monthly supply tiers with progressive rewards
1-month supply ($45). 2-month supply ($82 + free shipping). 3-month supply ($115 + free shipping + free shaker). The 3-month tier costs less per unit but delivers higher AOV. Most customers pick 2-month because the free shipping threshold sits there.
Flavor sampler packs before committing to a tub
"Try All 5 Flavors" sample pack ($24). Full tub after sampling ($34 with $5 credit from sampler). The sampler removes the risk of buying 2 lbs of a flavor you hate. Conversion from sampler to full tub runs 60-70% when the credit carries over.
Pre-workout and post-workout paired bundles
"Before + After" (pre-workout energy + post-workout protein + electrolytes, $68). Pairing pre and post creates a ritual the customer repeats every session. The bundle logic is completion: you need both halves for the workout to work.
Starter kit for plant-based fitness beginners
"New to Plant Protein" kit (mild-flavor protein + shaker + recipe booklet + resistance band, $56). Beginners need guidance, not a wall of products. The kit bundles education with product and removes the "where do I start" friction.
Stack the shaker as a free gift, not a product
A $6 shaker bottle as a "free gift at $80+" costs you $6 but lifts AOV by $15-20. Customers see the shaker as a bonus, not a line item. The perceived value outweighs the cost every time.