tiergain
Vegan skincare bundles that lift Shopify AOV in 2026
A single vegan face wash is $18. A "Cruelty-Free Routine" with cleanser, serum, moisturizer, and SPF is $72. Skincare works as a system. Bundle the ritual, not the single step.
$18
Average single vegan skincare item
$72
Average cruelty-free routine bundle
4x
AOV from routine bundles vs single product
Vegan skincare customers care about ingredients AND routine. A cleanser without the matching serum and SPF is an incomplete ritual they will finish at another store.
The hacks
Skin type routines: oily, dry, combination, sensitive
"Oily Skin Routine" (gel cleanser + niacinamide serum + lightweight moisturizer + mattifying SPF, $72). "Dry Skin Routine" (cream cleanser + hyaluronic serum + rich moisturizer + hydrating SPF, $76). Skin type determines every product in the bundle. The customer picks their type, and the routine picks itself.
Morning and evening ritual paired sets
"AM Ritual" (cleanser + vitamin C + SPF moisturizer, $54). "PM Ritual" (double cleanse + retinol + night cream, $62). "Full Day" (AM + PM combined + eye cream bonus, $98). The full-day bundle captures both routines and adds a free gift to push past the $90 threshold.
Concern-specific treatment add-ons
Base routine ($54) + acne treatment add-on ($18) + dark spot corrector add-on ($22). Concern add-ons work because they sit on top of the core routine. The customer already committed to the base. The add-on feels like a small upgrade, not a new purchase.
Travel-size discovery kits before full-size commitment
"Try the Routine" travel kit (5 minis, $28). Full-size routine after trial ($72 with $10 credit). Travel kits lower the risk and introduce the full product line in one purchase. Credit carry-over turns 65% of trial buyers into full-size customers.
Seasonal skincare swap bundles
"Summer Swap" (lightweight moisturizer + high SPF + after-sun serum, $58). "Winter Swap" (rich cream + barrier repair + lip treatment, $52). Seasonal bundles create a natural repurchase trigger every 3 months. The swap is the event that brings customers back at full price.
Show the per-step cost, not the bundle total
"$18/step for a complete 4-step routine" sounds cheaper than "$72 for a bundle." Per-step pricing reframes the bundle as four small purchases, not one big one.