tiergain
New Year wellness bundle tactics for AOV in 2026
New Year wellness spending spikes 145%. Self-care reset bundles and 30-day ritual kits capture the motivation that powers January.
40%
AOV lift from New Year wellness reset bundles
$112
Average New Year wellness bundle order
145%
Spike in wellness spending in January
January is reset month for wellness. Customers want to start fresh with new rituals. Bundle the reset, not the product.
The hacks
New Year self-care reset bundle
Morning ritual (3 products) + evening ritual (3 products) at a "fresh start" price. The dual routine framing captures the full self-care reset in one order.
30-day wellness challenge bundle
Everything for a 30-day wellness challenge: supplements + journal + essential oils + meditation guide. The challenge framing creates commitment. Tiergain structures 30-day challenge bundles with all items in one guided flow.
Mix-and-match "build your 2026 ritual" bundles
Pick any 3 wellness products at 15% off. Any 5 at 22% off. The "build your ritual" framing gives customers ownership of their New Year plan. Tiergain handles cross-category wellness bundles.
Free wellness journal at January spending threshold
Spend $89, get a free guided wellness journal. The journal costs you $4 but becomes the center of their daily routine. Customers add one more item to hit the threshold.
New Year tiered self-care rewards
Buy 2 products: 10% off. Buy 3: 15% off + free shipping. Buy 4: 20% off + free shipping + free journal. Progressive rewards match the "new me" mindset of January shoppers.
Post-purchase: monthly self-care subscription
After buying the reset bundle, offer monthly auto-ship at 15% off. January is the highest-converting month for wellness subscriptions. The New Year mindset makes the commitment feel natural.
Frame January bundles as "resets," not "sales"
A "2026 Wellness Reset Kit" converts 2.3x better than a "January Wellness Sale." Resolution buyers want a fresh start, not a discount. The framing matters more than the price.