tiergain
Wine making bundles that lift Shopify AOV in 2026
A single wine yeast pack is $5. A "First Wine Kit" with carboy, juice concentrate, airlock, and bottles is $88. Home wine making is a patient craft. Bundle the vintage.
$5
Average single wine making supply order
$88
Average first wine kit bundle
17.6x
AOV from wine kits vs single supply
Home wine making needs a carboy, airlock, siphon, bottles, corks, and juice or grapes. A yeast pack without a vessel is just powder. The wine kit packages the complete first-vintage experience.
The hacks
Wine style starter kits: red, white, fruit, mead
"Red Wine Starter" (carboy + airlock + siphon + red wine juice kit + yeast + bottles 30 + corks + corker, $98). "Mead Starter" (carboy + honey 5lb + yeast + nutrients + bottles, $88). "Fruit Wine Kit" (carboy + fruit base + sugar + pectic enzyme + bottles, $78). Wine style determines the ingredient kit.
Wine making equipment tiered bundles
Tier 1: Basic ($68, 1-gallon carboy + airlock + siphon + wine kit). Tier 2: Standard ($118, 5-gallon carboy + all equipment + wine kit + 30 bottles, free shipping). Tier 3: Estate ($198, 6-gallon carboy + oak barrel + all equipment + premium wine kit + 30 bottles + labels). Tier determines the batch size and quality level.
Wine ingredient refill and recipe bundles
"Next Batch Kit" (premium wine juice concentrate + yeast + additives, $48). "Seasonal Wine Pack" (4 different wine recipes for the year: spring rose, summer white, fall red, winter port, $148). Recipe bundles are the recurring wine making purchase.
Wine bottling and packaging bundles
"Bottling Day Kit" (30 bottles + corks + corker + labels + shrink capsules + bottle tree, $55). "Gift Packaging Set" (6 gift bags + custom labels + neck tags + wax seal kit, $38). Bottling supplies are needed every batch. The packaging set enables gifting homemade wine.
Wine maker gift bundles
"Winemaker Gift Set" (1-gallon wine kit + wine glasses 2 + corkscrew + wine journal + tasting notes cards + gift box, $78). Wine making gifts are elegant and educational. The small batch (1 gallon = 5 bottles) is a manageable first project.
Offer a 1-gallon trial kit alongside the 5-gallon standard
"Try wine making with a 1-gallon kit ($48) before committing to 5 gallons ($118)." The 1-gallon trial converts hesitant buyers. 68% of 1-gallon buyers upgrade to 5-gallon on their second batch.