tiergain
Wine and spirits bundle tactics for AOV in 2026
A single bottle is $28. A 6-bottle discovery case is $142. Wine buyers want variety. Give them a reason to buy the case.
$42
Median wine/spirits AOV
$156
Top quartile with case bundles
40%
AOV lift from mixed case pricing
Wine and spirits buyers explore. Build your bundles around discovery, not commitment.
The hacks
Mixed case builder with pick-any-6 pricing
Let customers pick any 6 bottles at a case discount. Wine buyers want variety. The mixed case gives them permission to explore your full catalog in one order.
Tasting set bundles with 3-5 selections
Red tasting set. White tasting set. Regional tasting set. Tiergain handles themed mix-and-match where each set has its own product pool and progressive pricing.
Food pairing bundles (wine + cheese, spirits + mixers)
Wine + artisan cheese board. Gin + tonic water + garnish kit. The pairing makes the bundle feel like an experience, not a purchase.
Case volume discounts (6, 12, 24 bottles)
6 bottles save 10%. 12 bottles save 18%. 24 bottles save 25%. The math makes 12 feel like the obvious choice. Wine is heavy to ship, so the per-bottle savings compound with shipping.
Free shipping at $99 for wine orders
Wine is heavy and expensive to ship. Free shipping at $99 is the strongest AOV lever in this category. One more bottle closes the gap from a 3-bottle order.
Gift packaging with bottle engraving option
Gift wrapping + personalized card + optional bottle engraving. Wine is the top gifting category in alcohol. Premium packaging turns a $28 bottle into a $68 gift.
Lead with the mixed case, not the single bottle
Your homepage should show "Build Your Case" above individual bottles. When the first thing a wine buyer sees is 6 bottles at $142 instead of 1 at $28, the session anchor shifts dramatically.