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Faire vs Tiergain in 2026: wholesale marketplace or DTC bundle architecture?
Faire finds you wholesale buyers. Tiergain grows your DTC orders. Wholesale adds a revenue channel. Bundles lift the channel you already have.
Quick Verdict
Faire connects brands with wholesale buyers on a marketplace. Tiergain builds bundle architecture for DTC stores. Faire is a sales channel. Tiergain is an on-site revenue tool. Different models, different revenue streams.
What is Faire?
Faire is a wholesale marketplace that connects brands with independent retailers. Shopify merchants use Faire to sell wholesale, with net-60 payment terms, free returns, and marketplace discovery. Faire takes a commission on sales. It has grown to 700,000+ retailers and 100,000+ brands.
Where Faire Falls Short
Wholesale Marketplace, Not DTC Store Architecture
Faire connects you with wholesale buyers. It does not build the DTC shopping experience - bundle offers, tiered pricing, or progressive rewards for your direct customers.
No On-Site Bundle or Consumer Offer Stack
Faire handles B2B wholesale orders. It does not create consumer-facing tiered bundles, mix-and-match experiences, or cart-level reward stacks on your Shopify store.
Commission-Based Pricing Eats Into Margins
Faire takes a commission on each sale (15-25% on marketplace-originated orders). Tiergain charges flat monthly pricing regardless of revenue generated. Commissions compress margins.
Wholesale AOV Is Fixed by Buyer. DTC AOV Is Controllable by You.
Faire wholesale orders are set by what retailers want to stock. DTC bundle architecture lets you control the offer structure. On Faire, the buyer sets the order. On your store, the bundle sets the order.
Feature-by-Feature Comparison
| Feature | Faire | Tiergain |
|---|---|---|
| Bundle type variety | No consumer bundles | 10+ architectures, fully customizable |
| Combined rewards | Net-60 terms for retailers | Discount + free shipping + free gift |
| Wholesale marketplace | Yes, 700K+ retailers | No |
| Retailer discovery | Yes, marketplace search | No |
| Net-60 payment terms | Yes | No |
| Free returns for retailers | Yes | No |
| DTC bundle flows | No | Yes, step-by-step |
| Dollar thresholds | Wholesale minimums | Yes, quantity or dollar |
| Commission-free revenue | No (15-25% commission) | Yes, flat monthly rate |
| Free plan | Free to list | Yes, free forever plan |
| Works with all themes | N/A (marketplace) | Yes, no code |
| Shopify Functions | No | Yes, server-side discounts |
Why Merchants Switch to Tiergain
22-34% DTC AOV lift at 0% commission vs wholesale at 15-25% commission
Tiergain lifts DTC order value at flat pricing. Faire takes 15-25% of wholesale revenue. A $89 DTC bundle order at 0% commission is more profitable than a $200 wholesale order at 25% commission.
Faire wholesale + Tiergain DTC = two revenue streams at maximum margin
Sell wholesale through Faire to retailers. Sell DTC through Tiergain bundles to consumers. Two revenue channels. Faire handles B2B. Tiergain handles B2C.
DTC bundles build brand relationship. Wholesale builds distribution.
Faire builds wholesale distribution. Tiergain builds direct customer relationships through bundles. Both generate revenue. DTC bundles give you customer data and repeat business.
Frequently Asked Questions
Can I use Tiergain alongside Faire?
Yes. Faire handles wholesale orders from retailers. Tiergain handles DTC bundle orders from consumers. Two separate revenue channels operating simultaneously.
Is Tiergain a replacement for Faire?
No. Faire is a wholesale marketplace. Tiergain is a DTC bundle builder. Completely different business models. Most brands benefit from both B2B and B2C channels.
Is Tiergain cheaper than Faire?
Tiergain charges flat monthly rates (free to $150/month). Faire takes 15-25% commission on sales. On percentage terms, Tiergain is much cheaper for high-volume DTC stores.
How long does it take to set up Tiergain?
Most merchants go live with their first bundle in under 10 minutes. Tiergain uses Shopify Theme App Extensions - drag and drop, no code editing, works with any theme.
Should I sell wholesale or build DTC bundles first?
DTC bundles first. They generate commission-free revenue immediately and build direct customer relationships. Add Faire for wholesale distribution once your DTC bundle strategy is proven.