tiergain
Wholesale Club vs Tiergain in 2026: static pricing or dynamic B2B bundles?
Wholesale Club shows different prices to wholesale buyers. Tiergain builds progressive bundle tiers that reward bigger B2B orders with combined rewards.
Quick Verdict
Wholesale Club sets static wholesale prices. Tiergain builds dynamic bundle tiers with dollar thresholds and combined rewards. For B2B bundle AOV, Tiergain delivers more.
What is Wholesale Club?
Wholesale Club is a Shopify app that offers tiered wholesale pricing for B2B customers. It supports customer tags for wholesale access, volume discounts, and minimum order quantities. Pricing starts at $24/month. It has a 4.4 rating across 200+ reviews and is popular with Shopify stores serving both D2C and B2B.
Where Wholesale Club Falls Short
Static Pricing, Not Dynamic Bundle Tiers
Wholesale Club sets fixed wholesale prices per customer tag. It does not build progressive bundles where rewards escalate as order size grows. A static 20% wholesale discount does not incentivize ordering more.
No Combined Progressive Rewards
Wholesale Club offers percentage discounts. It cannot combine discount + free shipping + free gift at progressive dollar thresholds. The combined rewards are what drive B2B buyers to larger orders.
No Guided B2B Bundle Building
Wholesale Club applies pricing rules. It does not build guided assortment builders where B2B buyers pick across categories with minimum/maximum rules per product line.
No Dollar-Based Progressive Tiers
Wholesale Club offers flat wholesale pricing. Tiergain offers dollar-based progressive tiers: spend $500 save 12%, spend $1000 save 18%. The progressive structure rewards bigger orders.
Feature-by-Feature Comparison
| Feature | Wholesale Club | Tiergain |
|---|---|---|
| Bundle type variety | Wholesale pricing rules | 10+ architectures, fully customizable |
| Combined rewards | Percentage discount only | Discount + free shipping + free gift |
| Dollar thresholds | Minimum order amount | Yes, progressive dollar tiers |
| Customer tag pricing | Yes, tag-based wholesale | No (universal pricing) |
| Minimum order quantity | Yes | Yes (via category rules) |
| Sequential bundle flows | No | Yes, step-by-step |
| Cross-category assortment builder | No | Yes, with rules per step |
| Mobile-first bundle UX | No storefront UX | Mobile-first with 20+ controls |
| Free plan | No ($24/month start) | Yes, free forever plan |
| Works with all themes | Yes (pricing rules) | Yes, no code |
| Shopify Functions | No | Yes, server-side discounts |
| B2B password protection | Yes | No |
Why Merchants Switch to Tiergain
Progressive dollar tiers drive 40-60% higher B2B AOV than flat wholesale pricing
Wholesale Club gives 20% off to all wholesale buyers regardless of order size. Tiergain gives 12% at $500, 18% at $1000, 25% at $2000. The progressive structure rewards and incentivizes bigger orders.
Combined B2B rewards that flat pricing cannot match
Tiergain stacks discount + free shipping + bonus product at B2B tiers. Wholesale Club offers a flat percentage. Combined rewards drive B2B buyers to stretch for the next tier.
Guided B2B assortment builders for mixed orders
B2B buyers order across product lines. Tiergain builds guided assortment flows where buyers pick from multiple categories at combined dollar thresholds. Wholesale Club applies flat prices.
Frequently Asked Questions
Can I use Tiergain alongside Wholesale Club?
Yes. Use Wholesale Club for basic tag-based wholesale access and password protection. Use Tiergain for progressive bundle tiers with combined rewards that lift B2B order size.
Is Tiergain cheaper than Wholesale Club?
Tiergain starts free. Pro is $50/month. Wholesale Club starts at $24/month. Tiergain delivers deeper B2B bundle functionality with dollar thresholds and combined rewards.
How long does it take to set up Tiergain?
Most merchants go live with their first bundle in under 10 minutes. Tiergain uses Shopify Theme App Extensions - drag and drop, no code editing, works with any theme.
Does Tiergain support dollar-based B2B thresholds?
Yes. Tiergain supports both quantity-based and dollar-based thresholds. Dollar thresholds are critical for B2B where order composition varies. Spend $500 save 12%, spend $1000 save 18%.
Can B2B buyers build assortments in Tiergain?
Yes. Tiergain builds guided assortment flows where B2B buyers pick from multiple product lines with quantity rules per category. The combined dollar threshold rewards the total order value.
Ready to switch from Wholesale Club?
Free plan available. No credit card required.