tiergain
Wholesale Gorilla vs Tiergain in 2026: B2B portal or DTC bundle architecture?
Wholesale Gorilla opens a B2B storefront. Tiergain grows the B2C storefront. Wholesale serves retailers. Bundles serve consumers. Both channels contribute to total revenue.
Quick Verdict
Wholesale Gorilla builds B2B wholesale portals on Shopify. Tiergain builds DTC bundle architecture. One serves retailers. The other serves consumers. Both grow revenue through different customer relationships.
What is Wholesale Gorilla?
Wholesale Gorilla is a Shopify B2B wholesale app that creates a separate wholesale portal with custom pricing, net terms, quick order forms, and minimum order quantities. It focuses on making B2B selling possible on Shopify. Pricing starts at $39.95/month. It has a 4.6 rating across 200+ reviews.
Where Wholesale Gorilla Falls Short
B2B Wholesale Portal, Not DTC Shopping Architecture
Wholesale Gorilla builds a wholesale ordering portal for retailers. It does not build the DTC bundle experience - tiered pricing, progressive rewards, or mix-and-match flows for consumers.
No Consumer Bundle Builder
Wholesale Gorilla handles wholesale pricing, quick orders, and net terms. It does not create consumer-facing tiered bundles or on-site offer stacks.
Wholesale Pricing Is Discount Pricing
Wholesale Gorilla offers volume discounts to retailers. Tiergain offers value-stacked bundles to consumers. Wholesale discounts compress margins. Bundle rewards (gifts, shipping) preserve margins.
Quick Order Forms vs Guided Bundle Experience
Wholesale Gorilla quick order forms let retailers order fast. Tiergain guided flows let consumers discover and build bundles. Speed vs discovery. Different buying behaviors.
Feature-by-Feature Comparison
| Feature | Wholesale Gorilla | Tiergain |
|---|---|---|
| Bundle type variety | No consumer bundles | 10+ architectures, fully customizable |
| Combined rewards | Volume wholesale pricing | Discount + free shipping + free gift |
| Wholesale portal | Yes, separate B2B storefront | No |
| Custom wholesale pricing | Yes, per-customer | No |
| Net payment terms | Yes, configurable | No |
| Quick order forms | Yes | No |
| Sequential DTC bundle flows | No | Yes, step-by-step |
| Dollar thresholds | Minimum order quantities | Yes, quantity or dollar |
| Free plan | No ($39.95/month) | Yes, free forever plan |
| Consumer-facing offer architecture | No (B2B only) | Yes, tiered bundles |
| Works with all themes | Separate portal | Yes, no code |
| Shopify Functions | No | Yes, server-side discounts |
Why Merchants Switch to Tiergain
22-34% DTC AOV lift through bundle rewards vs wholesale volume discounts
Tiergain bundles add value (gifts, shipping, exclusives) that grows perceived value. Wholesale Gorilla volume discounts cut price. Bundles grow perceived value. Discounts compress margins.
Wholesale Gorilla for B2B + Tiergain for B2C = full channel coverage
Wholesale Gorilla handles retailer orders with net terms and volume pricing. Tiergain handles consumer orders with bundle tiers and value stacking. Both channels on one Shopify store.
Tiergain starts free. Wholesale Gorilla starts at $39.95/month.
Tiergain lifts DTC AOV at $0/month. Wholesale Gorilla charges $39.95/month for B2B. For brands that sell both wholesale and DTC, Tiergain adds the consumer bundle layer at no upfront cost.
Frequently Asked Questions
Can I use Tiergain alongside Wholesale Gorilla?
Yes. Wholesale Gorilla serves your B2B retailers. Tiergain serves your DTC consumers. Both apps run on the same Shopify store serving different customer segments.
Is Tiergain a replacement for Wholesale Gorilla?
No. Wholesale Gorilla handles B2B wholesale. Tiergain handles B2C bundles. Completely different customer types and buying behaviors.
Is Tiergain cheaper than Wholesale Gorilla?
Tiergain starts free. Wholesale Gorilla starts at $39.95/month. Tiergain Pro at $50/month is comparable. Both are flat-rate.
How long does it take to set up Tiergain?
Most merchants go live with their first bundle in under 10 minutes. Tiergain uses Shopify Theme App Extensions - drag and drop, no code editing, works with any theme.
Can Tiergain handle B2B pricing?
Tiergain's dollar thresholds work for B2B scenarios ('spend $500+ for 20% off'). But for full B2B features like net terms, custom pricing per account, and quick order forms, you need Wholesale Gorilla.
Ready to switch from Wholesale Gorilla?
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