tiergain
B2B landing page bundle tactics for Shopify in 2026
B2B buyers who land on D2C pages place small orders. A dedicated wholesale landing page with dollar tiers and assortment builders lifts orders 38-55%.
55%
AOV lift from dedicated B2B landing pages with tiers
$680
Average B2B order from tiered wholesale landing pages
3.2x
Higher order value from B2B pages vs generic product pages
B2B buyers need a different landing experience than D2C customers. Dollar threshold tiers, case pricing, and assortment builders are what wholesale buyers expect.
The hacks
Case pack quick-order section
Below the tiers: a quick-order grid with case quantities. 1 case at $120. 3 cases at $324 (save 10%). 5 cases at $510 (save 15%). B2B buyers expect case-level ordering.
Dedicated wholesale landing page with dollar tiers
A separate wholesale page showing dollar-threshold tiers: spend $500 save 12%, $1000 save 18%, $2000 save 25%. The B2B-specific layout speaks the wholesale language. Tiergain embeds dollar tiers on any landing page.
Assortment builder embedded in the B2B landing page
Embed a "build your assortment" widget directly on the wholesale page. Pick from category A, then B, then C at combined dollar discount. Tiergain embeds guided assortment builders on any page.
Free shipping threshold on B2B landing page
B2B shipping is expensive. Free shipping at a threshold visible on the landing page motivates adding one more case. The progress bar on the B2B page drives the stretch.
New account intro offer on B2B landing page
New wholesale accounts get a "first order" starter assortment at intro pricing. The intro offer on the B2B landing page converts new accounts at a high AOV baseline.
Contact form for custom B2B pricing above $5000
Above the $2000 tier: "Orders over $5000? Contact us for custom pricing." Enterprise B2B buyers need a human touch above a certain order size. The form captures the highest-value leads.
B2B buyers need a separate landing experience
A wholesale buyer landing on your D2C product page sees $14 per unit and thinks "this is retail." A wholesale buyer landing on a dedicated B2B page with case pricing and dollar tiers thinks "this is my supplier." The page determines the relationship.