tiergain
New wholesale account bundle tactics in 2026
The first B2B order defines the relationship. A $200 first order sets one baseline. A $680 starter assortment sets another. The starter bundle determines the B2B LTV.
3.8x
Higher first-order AOV from guided B2B starter assortments
$680
Average first B2B order with starter assortment bundle
82%
Of starter assortment buyers reorder within 60 days
The first B2B order determines the account LTV. A starter assortment that covers your full product line sets the first-order anchor at 3-5x a generic wholesale order.
The hacks
Intro pricing tier for first B2B orders
First order gets an extra 5% on top of regular tiers. Spend $500: save 17% (vs 12% ongoing). Spend $1000: save 23% (vs 18%). The intro pricing lifts the first-order anchor.
Guided starter assortment for new wholesale accounts
Step 1: pick from product line A. Step 2: pick from line B. Step 3: pick from line C. The guided flow ensures the first order covers your full catalog. Tiergain builds sequential B2B starter assortments.
Cross-category minimum in starter bundles
Require picks from at least 3 product categories in the starter assortment. The cross-category minimum ensures the wholesale buyer samples your full line. Tiergain enforces category rules per bundle step.
Free sample case for new B2B accounts above $500
First order above $500: free sample case of bestsellers. The sample case introduces products the buyer has not tried. 68% add sampled products to their second order.
Merchandising display bundle for retail B2B accounts
Include a free point-of-sale display with starter orders above $750. The display helps the B2B buyer sell through your products faster, which drives reorder frequency.
Onboarding follow-up with reorder bundle suggestion
Day 30 after first B2B order: show their bestselling items as a reorder bundle with "add new products" suggestions. The reorder + discovery bundle grows B2B AOV with each cycle.
The starter assortment determines the account lifetime value
A B2B buyer whose first order is $200 of one product reorders $200 of one product forever. A buyer whose first order is a $680 multi-category assortment reorders across categories. The first order sets the pattern.