tiergain
B2B pet supply bundle pricing tactics in 2026
Pet retailers and groomers buy in bulk on a predictable schedule. Your wholesale bundle pricing should reward bigger mixed orders, not just single-product cases.
55%
AOV lift from tiered B2B pet supply bundles
$540
Average B2B pet supply bundle order
3.4x
Higher AOV on B2B pet vs D2C
Pet retailers stock multiple product categories. Dollar-threshold bundles reward the total order, not individual product quantities.
The hacks
Dollar-threshold tiers for pet retailer wholesale
Spend $300: save 12%. Spend $600: save 18%. Spend $1000: save 25%. Pet retailers order food, treats, toys, and accessories in one order. Dollar thresholds fit mixed buying.
Retailer starter assortment for new accounts
Curated assortment: bestselling food + treats + toys at intro pricing. Tiergain builds the assortment as a guided bundle so new retailers sample across your full catalog.
Breed-specific retail display bundles
Large breed display: food + treats + toys sized for large dogs. Small breed display: same but sized for small dogs. The display bundle helps retailers merchandise by breed, which lifts their sell-through.
Cross-category wholesale assortment builder
Let retailers pick across food, treats, supplements, toys, and accessories at a combined dollar threshold. Tiergain handles cross-category B2B bundles with dollar-based progressive tiers.
Free shipping on B2B pet orders above $400
Pet supplies are heavy. Free shipping at $400 is a strong motivator. One more case of treats or a display of toys closes the gap.
Auto-restock bundles for recurring wholesale orders
Offer retailers a recurring delivery at an extra 5% off. Pet food and treats restock on a 4-6 week cycle. Auto-reorder removes friction and locks in predictable B2B revenue.
Help retailers sell through with display bundles
B2B pet bundles should not just be about your wholesale margin. Build "retail display bundles" that help retailers merchandise effectively. When their sell-through is high, their reorder frequency goes up.