tiergain
Easter baby and kids bundle tactics in 2026
Easter is the second-biggest kids gifting event after Christmas. Easter basket bundles and spring outfit sets lift AOV 24-38% during the March-April rush.
38%
AOV lift from Easter kids basket bundles
$78
Average Easter kids bundle order
72%
Of Easter kids purchases are for baskets
Easter baskets for kids need to be filled. Bundle the basket contents into one order and the AOV takes care of itself.
The hacks
Spring outfit + accessories Easter bundle
Easter dress + matching shoes + hair accessory at a spring set price. Parents want the full Easter outfit, not the individual pieces.
Easter basket builder for kids by age
Baby basket: soft toy + teether + onesie. Toddler basket: books + toy + outfit. School-age: craft kit + treats + game. Age-specific baskets make the shopping easy. Tiergain builds age-segmented Easter baskets.
Easter tiered kids gift pricing
Small basket ($29): 3 items. Medium ($49): 5 items + Easter packaging. Large ($78): 8 items + premium basket + card. The medium is the Easter default for most parents. Tiergain structures tiered Easter baskets.
Free Easter bunny toy at spending threshold
Spend $49, get a free plush Easter bunny. Kids love the bunny. Parents stretch to hit the threshold because the toy is for the child.
Multi-child Easter bundle discounts
Buy 2 Easter baskets: 10% off. Buy 3: 15% off + free shipping. Parents with multiple kids need multiple baskets. Volume discounts on baskets match the family reality.
Post-Easter summer kids bundle bridge
After Easter: "Summer play bundles dropping in May - early access at 12% off." Bridge Easter buyers to the next seasonal event while they are in the kids-shopping mode.
Multi-child families are the highest-AOV Easter segment
A parent buying one Easter basket spends $49. A parent buying for 3 kids spends $132. Promote multi-basket volume discounts prominently. The multi-child family is your highest-AOV Easter customer.