tiergain
Badminton bundles that lift Shopify AOV in 2026
A single badminton racquet is $45. A "Smash Ready Kit" with racquet, shuttlecocks, grip tape, bag, and wristbands is $88. Badminton players need the full court setup. Bundle the session.
$45
Average single badminton racquet order
$88
Average smash ready kit
2x
AOV from smash kits vs racquet only
A racquet without shuttlecocks is useless. A shuttlecock tube without a spare grip is incomplete. Badminton gear works as a system and sells best as one.
The hacks
Play-level kits: recreational, club, competition
"Recreational" (alloy racquet + nylon shuttlecocks 6-pack + carry case + towel grip, $58). "Club Player" (graphite racquet + feather shuttlecocks 12-tube + thermo bag + PU grip 3-pack + dampener, $128). "Competition" (pro racquet + tournament shuttlecocks + racquet backpack + grip tape roll + string set + wrist support, $198). Each level uses different shuttlecock types and racquet materials. The kit matches the standard.
Shuttlecock replenishment bundles with tiered pricing
1 tube of 12 ($18). 3 tubes ($48 + free shipping). 6 tubes ($88 + free shipping + free grip pack). Feather shuttlecocks break every few games. Regular players burn through a tube per week. The 3-tube tier captures the monthly supply at the free shipping threshold.
Doubles set: 2 racquets + shared gear
"Doubles Set" (2 racquets + shuttlecocks + 2 grips + net, $148). "Family 4-Pack" (4 racquets + shuttlecocks + net + carry bag, $228). Badminton is a social sport. Selling by the pair or family pack matches how the sport is actually played.
Court shoe and apparel complete outfit
"Court Outfit" (non-marking shoes + performance shorts + moisture-wicking shirt + ankle socks, $98). Court shoes are mandatory at most clubs. Pairing shoes with apparel captures the full wardrobe refresh in one order instead of losing the apparel sale to a general sportswear brand.
Restring and maintenance bundles for existing players
"Restring Kit" (2 string sets + string cutter + tension tester + grip tape, $42). "Full Maintenance" (3 string sets + grommet kit + grip tape roll + racquet cleaning spray + string saver, $68). Maintenance bundles target players who already own racquets. The restring cycle creates a recurring purchase every 6-8 weeks.
Include shuttlecocks with every racquet purchase
A tube of nylon shuttlecocks costs $4 wholesale. Adding it free to every racquet order removes the "I still need to buy shuttles" friction and gets the player on court immediately.