tiergain
Product page bundle tactics for electronics in 2026
Your device product page sells one item at $299. An accessory bundle widget on the same page sells the device plus $89 in add-ons.
35%
AOV lift from product page accessory bundles
22%
Take rate on protection bundles shown on device pages
68%
Of buyers keep the bundle when shown as default
Electronics product pages are where accessory attach happens. The bundle widget on the device page is the single most effective AOV tool in this category.
The hacks
Essentials kit as the default option on device pages
Default selected: "Device + Essentials Kit ($388)." Alternative: "Device Only ($299)." 68% of buyers keep the default. The bundle is the product. The device-only is the downgrade.
Tiered accessory kit selector on the product page
Basic kit ($49): case + charger. Pro kit ($99): case + charger + headphones. Ultimate ($149): everything + premium bag. Tiergain embeds tiered kits directly on the product page.
Protection bundle as a checkbox add-on
Checkbox: "Add protection kit (case + screen protector + extended care) for $34." The checkbox format feels like an upgrade toggle, not a separate purchase. 22% check it.
Complementary device cross-sell below the main product
"Pairs well with" section below the main device showing compatible accessories. Cart-aware suggestions that match the device model pull 11% vs 3% on generic widgets.
Free shipping threshold shown on high-ticket product pages
"Add $80 more for free shipping" shown below add-to-cart. On a $299 device, the customer is already close. One accessory bundle closes the gap.
Post-purchase premium upgrade offer
Bought the device with basic kit? Show premium headphones or a dock right after checkout. The premium upgrade is a small percentage of what they just spent.
The default option should always be the bundle
When "Device + Essentials Kit" is pre-selected and "Device Only" requires clicking to downgrade, 68% keep the bundle. The default is the product. Make the single device the exception.