tiergain
New Year fitness bundle tactics for AOV in 2026
January fitness spending spikes 180%. Starter kits, equipment bundles, and resolution tiers capture the motivation before it fades.
42%
AOV lift from New Year fitness starter bundles
$186
Average New Year fitness bundle order
180%
Spike in fitness spending in January
January is the Super Bowl for fitness stores. Resolution energy drives the biggest orders of the year. Bundle for the commitment, not the equipment.
The hacks
New Year home gym starter bundle
Resistance bands + yoga mat + dumbbells + workout guide at a "start your 2026" price. The starter kit removes decision fatigue. One purchase, everything they need to begin.
Mix-and-match "build your 2026 gym" bundles
Pick any 3 pieces of equipment at 15% off. Any 5 at 22% off. Tiergain handles fitness equipment mix-and-match with progressive tiers so the more gear they add, the better the deal.
Good/better/best resolution tier bundles
Starter ($79): mat + bands. Committed ($149): mat + bands + dumbbells + bag. All-in ($249): full home gym kit. The middle tier is the resolution sweet spot. Tiergain structures New Year tiered fitness bundles.
Free workout guide at January spending threshold
Spend $99, get a free 12-week workout plan PDF + printed poster. The guide costs you $3 to produce but adds perceived value by showing customers how to use what they bought.
Equipment + supplements combo bundle
Dumbbells + protein powder + BCAA at a combo price. The cross-category bundle lifts AOV because it captures two purchase intents in one order.
Post-purchase: consumable supplement subscription
After buying the equipment bundle, offer a monthly protein/supplement subscription at 12% off. The equipment is a one-time purchase. The supplements are the recurring revenue.
Sell the commitment, not the equipment
A "12-Week Fitness Starter Kit" outsells a "Dumbbells + Mat + Bands Bundle" by 2.6x. Resolution buyers want results. Name your January bundles after the outcome, not the contents.