tiergain
Tiered pricing for flower shops on Shopify in 2026
A small bouquet is $39. A medium with chocolates is $69. A grand gesture with vase and card is $98. The tier ladder does the upselling for you.
42%
AOV lift from 3-tier bouquet pricing
63%
Of flower buyers pick the middle tier
$69
Average order with 3-tier bouquet pricing
Flower buying is emotional. The tier names (sweet, loving, grand gesture) do the selling. The prices just confirm the feeling the buyer wants to convey.
The hacks
Add-on tier pricing below every bouquet
Below every bouquet: "Make it special" add-ons. Chocolates ($14). Vase ($24). Balloon ($9). Card ($5). Flower buyers add 1.8 extras on average when the add-ons are visible alongside the bouquet.
Sweet/loving/grand gesture bouquet tiers
Sweet ($39): 12 stems. Loving ($69): 24 stems + chocolates. Grand gesture ($98): 36 stems + chocolates + vase + card. The emotional naming drives tier selection. 63% pick Loving. Tiergain structures emotion-named bouquet tiers.
Free delivery at flower spending threshold
Flower delivery costs $8-15. Free delivery at $69 motivates upgrading from the small to medium bouquet. The delivery savings feel like a bonus on top of the bigger bouquet.
Occasion-specific bouquet tier pages
Birthday tiers. Anniversary tiers. Sympathy tiers. Get well tiers. Each occasion gets its own tier page with appropriate naming and sizing. The occasion match lifts conversion and tier selection.
Subscription flower delivery tiers
Weekly delivery ($29/week). Biweekly ($39/delivery). Monthly ($49/delivery). Each frequency has its own bouquet size tier. Flower subscriptions have the highest retention in perishable goods.
Packaging upgrade tiers at checkout
Standard wrapping (free). Premium wrapping ($8): tissue paper + ribbon. Gift presentation ($14): box + tissue + ribbon + card holder. Flower packaging is expected. Premium tiers capture the gifting intent.
Name tiers after emotions, not sizes
A "Loving" bouquet outsells a "Medium" bouquet by 1.8x at the same price. Flower buyers choose based on the emotion they want to express, not the stem count. Name every tier after the feeling.