tiergain
Gym recovery bundles that grow Shopify AOV in 2026
A foam roller is $25. A "Complete Recovery Kit" with roller, massage ball, ice pack, and muscle balm is $78. Recovery is the overlooked half of fitness. Bundle it.
$25
Average single recovery tool order
$78
Average recovery bundle order
3.1x
AOV from recovery bundles vs single items
Every workout creates recovery demand. Foam rollers, massage tools, and muscle care products are bought separately. Bundle the recovery routine and capture the full post-workout spend.
The hacks
Post-workout recovery ritual bundles
"Post-Workout Recovery Ritual" with foam roller, massage ball, cooling gel, and stretch strap. The ritual framing makes it feel like a routine, not a collection of products. Routines drive repeat purchases.
Body-zone recovery kits: back, legs, shoulders
"Lower Back Recovery Kit" (lumbar roller, heat pack, posture strap). "Leg Day Recovery Kit" (calf roller, compression sleeves, ice wrap). Zone-specific kits solve specific pain. Customers buy the kit that matches where they hurt.
Massage gun accessory bundle as anchor product add-on
Massage gun ($89) + 6 attachment heads + carry case + free muscle map poster = $119 bundle (saves $28). The gun is the anchor. The accessories are mandatory for full use. Bundling them captures the full purchase in one order.
Monthly recovery consumables bundle
Monthly bundle: muscle balm, epsom salts, kinesiology tape roll, and a recovery tip card. Consumables run out. The monthly bundle keeps the revenue recurring. Tiergain builds the initial kit. The subscription app handles the repeat cycle.
Sleep and recovery night bundle
"Night Recovery Kit" with magnesium spray, sleep mask, lavender roll-on, and foam roller. Recovery happens during sleep. The night bundle captures the sleep-as-recovery angle that daytime recovery bundles miss.
Cross-sell recovery bundles to equipment buyers
Every customer who buys workout equipment needs recovery tools. A post-purchase "Recovery Add-On" offer converts at 18-24% because the need is immediate.