tiergain
Horse treat bundles that lift Shopify AOV in 2026
A single bag of horse treats is $8. A "Treat Lover Pack" with 4 flavors, treat pouch, and supplement cookies is $42. Horse owners spoil their horses. Bundle the spoiling.
$8
Average single horse treat order
$42
Average treat lover pack bundle
5.3x
AOV from treat packs vs single bag
Horse treats at $6-10 per bag barely justify shipping individually. Variety packs and supplement bundles fix the economics and give horse owners the training and health products they need.
The hacks
Treat flavor variety packs
"Flavor Sampler" (4 flavors: apple, carrot, peppermint, oat, $28). "Party Pack" (6 flavors + 2 supplement treats, $42, free shipping). "Barn Share Pack" (12 bags for the whole barn, $78, free shipping). Variety prevents treat boredom. Horses have flavor preferences.
Horse supplement starter bundles by health concern
"Joint Health Kit" (glucosamine supplement + joint treats + MSM powder, $68). "Digestive Health Kit" (probiotic + psyllium + electrolytes, $55). "Hoof Health Kit" (biotin supplement + hoof hardener + omega oil, $62). Concern-specific kits address the specific health issue.
Training reward treat bundles
"Training Treat Kit" (small training treats 3-pack + treat pouch + clicker, $32). Training treats need to be small, soft, and quickly consumed. The training kit packages the reward system alongside the tools.
Monthly horse treat and supplement subscription
Monthly: treat variety (2 bags) + supplement refill + seasonal product. Horse treats and supplements are consumed continuously. Monthly delivery keeps the barn stocked without the feed store trip.
Horse stocking stuffer and gift bundles
"Horse Stocking" (3 treat bags + apple + carrot ornament + hoof pick + mane braid kit, $42). "Horse Birthday Box" (treats + party hat + birthday banner + apple-scented spray, $35). Horse gifts are for the holidays that horse people celebrate: the horse birthday and Christmas stocking for the horse.
Set free shipping at the 4-bag variety pack tier
Shipping a $8 treat bag costs $6. That is 75% overhead. Free shipping at $28 (4-bag variety) makes the variety pack the obvious choice. Single bags should not ship alone.