tiergain
Subscription + bundle for press-on nail stores in 2026
A single-set subscription locks in $12/month. A 3-set monthly variety subscription locks in $29/month. Same customer, 2.4x the recurring revenue.
42%
Higher AOV on variety subscription vs single set
$29
Average variety subscription vs $12 single set
68%
Retention rate on nail variety subscriptions
Nails last 1-2 weeks. Monthly nail subscribers need 2-4 sets per month. Single-set subscriptions cap AOV at $12. Variety subscriptions capture the full monthly need.
The hacks
Monthly variety subscription: 3 designs for 3 occasions
Subscribe to a monthly box: 3 different designs (work, weekend, going out) + free prep kit. The variety matches the multi-occasion reality of nail wearing.
Build-your-own monthly nail box
Let subscribers pick 3-4 designs for their monthly box at a bundle price. Tiergain handles the design selection. The subscription app handles billing.
Surprise design in every subscription delivery
Include one surprise nail design the subscriber did not pick in every box. The surprise prevents subscription fatigue and introduces designs they would not try on their own.
Subscription tier: solo to duo to family
Solo ($24/month): 3 sets for you. Duo ($38/month): 3 sets each for you + a friend/daughter. Nail wearing is social. The duo upgrade captures the shared beauty experience. Tiergain structures duo subscription tiers.
Free nail art stickers with every subscription box
Include a sheet of nail art stickers in every box. The stickers cost you $0.50 and let subscribers customize any set. Customization keeps the subscription fresh.
Post-purchase subscription conversion from combo buyers
After buying the hand + toe combo: "Get new designs every month at $24/month + free shipping." The customer just chose their first designs. Converting while nail excitement is peak pulls 11%.
Nail subscriptions should deliver 3 designs, not 1
Nails are worn for different occasions: work, weekend, going out. A single-design subscription gets boring. A 3-design variety box matches the multi-occasion reality. The variety is the retention mechanism.