tiergain
Nursing bundles that lift Shopify AOV in 2026
A single nursing bra is $28. A "Breastfeeding Essentials Kit" with bras, pads, cream, and cover is $82. New moms need the full setup before baby arrives. Bundle the prep.
$28
Average single nursing item order
$82
Average nursing essentials kit
2.9x
AOV from nursing kits vs single item
Breastfeeding moms discover they need 8+ products in the first week. Nursing bras, pads, nipple cream, cover, storage bags. The essentials kit packages the first-week survival list.
The hacks
Breastfeeding essentials starter kits
"Breastfeeding Starter Kit" (2 nursing bras, reusable pads, nipple cream, nursing cover, storage bags 50-pack, $88). Every breastfeeding mom needs these items. The starter kit captures the full initial spend before delivery day.
Pumping bundles with tiered accessories
Tier 1: Basics ($35) - storage bags + bottle adapters. Tier 2: On-the-Go ($62) - add pumping bra + cooler bag + ice packs, free shipping. Tier 3: Back-to-Work ($92) - add pump bag, nursing cover, cleaning wipes, bottle set. Each tier matches the pumping lifestyle.
Nursing wardrobe bundles with easy-access designs
"Nursing Wardrobe Pack" (3 nursing tops, nursing dress, cardigan, $128). Nursing moms need clothes they can feed in. The wardrobe pack provides 5 days of nursing-friendly outfits. No more lifting regular shirts.
Night feeding comfort bundles
"Night Feed Kit" (sleep nursing bra, nursing pillow cover, clip-on reading light, water bottle with straw, $52). Night feeds are exhausting. The comfort kit makes 3am feeds slightly less terrible. The emotional hook drives the purchase.
Nursing consumables refill bundles
Monthly refill: storage bags (100), breast pads (30), nipple cream tube, nursing tea. Nursing consumables run out every 2-4 weeks. Monthly delivery matches the consumption cycle. No midnight runs to the store.
Market nursing kits in the third trimester, not after birth
Moms-to-be research and buy nursing supplies 4-8 weeks before the due date. After birth, they are too exhausted to shop. Target third-trimester moms with "pack your hospital bag" messaging.